Powerful Referral Programs in Minutes

Word of mouth marketing made easy with viral giveaways, referral programs, or product launches designed to grow your business!

Setup proven referral programs in minutes with our AI generator!

built for your brand - based on proven templates - drafted in minutes - no coding required

Bonus Entry Giveaways

Bonus Entry Giveaways

A giveaway drawing where participant odds improve as they earn points.

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Pre-launch Waitlists

Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

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Milestone Reward Programs

Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

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Email Opt-in Bribes

Email Opt-in Bribes

Deliver a simple instant download or coupon in exchange for someone joining your email list.

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Newsletter Referrals

Newsletter Referrals

Double your subscriber base with a referral campaign!

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Leaderboard Giveaways

Leaderboard Giveaways

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

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How can you run a KickoffLabs campaign?

We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!

Example of an embedded waitlist.

Embed Widgets

Use a simple embedded form or embed whole KickoffLabs campaigns on your site.

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Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

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Build your HTML or use another service with our AnyForm script.

Existing Form Connections

Use your sites form builder and make it a viral form after signup.

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Use our hosted landing pages to run viral campaigns.

Separate Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

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Not just an opt in form. Viral campaigns to grow your email list and social audience.

Double conversion rates by adding referral mechanics to your site!

Sharing Made Easy for Leads and Trackable for You

Automatically generate unique links for every lead and get reports that show you who referred who.

Share links that are generated for new leads.

Personalized Greetings

Create a personal greeting on your site for visitors from their own friends to dramatically boost your conversion rates!

A bar at the top of a website that shows who referred you.

Unlockable Rewards

Set specific reward goals for leads to meet that unlock rewards that can be delivered automatically via email.

Rewards that can be reused around the entire campaign.

Identify influencers and see who referred who

Track referral progress and get detailed reports on viral sharing including who referred who, top influencers, and how many leads are coming from sharing!

see top influencers.

Pick Giveaway Winners Weighted by Score

Run contests with ease using KickofLabs Pick a Winner feature. Select a winner at complete random or weigh the contest results!

Example pick a winner results.

Advanced Fraud Protection

Prevent bad email addresses and fake referrals from mucking up your list. We've got some tools to help with that.

We label fraudulent leads.

Set and Forget A/B Testing

Start an A/B test and we'll automatically optimize your campaign to make sure you get the best conversion rate without checking daily.

Comparing the success of two pages.

Smart Emails That Drive Engagement

Send emails after your customers sign up, when they reach key sharing thresholds and stay up-to-date with lead notification emails.

Example milestone reward level email.

Customizable Scoring and Actions

Taylor engagement and scoring to match your audience growth goals with over 60 built in actions and custom lead tagging.

Example of lead actions.

Add viral referral programs to your favorite tools with KickoffLabs!

Push new leads directly to your email provider and turn your favorite website builder into a viral lead generating machine.

















Integrations link image

And many more...

Who's KickoffLabs good for?

Startups, small businesses, and marketing teams from large companies have all run successful growth campaigns with KickoffLabs campaigns! Check out our customer showcase for more examples from real KickoffLabs campaigns.

See the customer showcase

Product Launches

Create a pre-launch campaign that captures email addresses and generates buzz.

Viral Contests

Run contests with prizes and rewards to engage your list and grow business.

Waitlist Management

Prioritize limited product access from a waitlist where people compete to move up in line.

Newsletter Growth

Engage your newsletter with referral based promotions.

Event Promoters

Setup a viral campaigns for pre-sales and early access to tickets.

Crowdfunding Pre-Launch

Kickstarter and indigogo campaigns earn millions after a viral KickoffLabs promotion.


Leads Collected

We've helped collect over 100 million new leads for our customers.


Actions Taken

How many brand engagements we've enabled through social actions and referrals.


Viral Boost

The percentage of leads generated for customers from KickoffLabs viral sharing.


More Likely

How much more likely someone is to convert if they were referred by a friend to your campaign.

Customers say nice things!

Don't just take our word for it...

We've been at it for over 12 years!

Yes - we can also help you with...

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.

Try KickoffLabs for free

Get your referral program running quickly for the viral boost your business needs.

Start For Free Get a Demo