The idea of a launch page was simple…

“Validate the idea with more people outside of our own scope. We used the KickoffLabs API to connect our custom landing page to the KickoffLabs platform."

The launch landing page exploded the number of users that signed up.

We used some of the viral features built into KickoffLabs by sending an email to our list saying that the top referring people would get more invites.

Instantly, we would see people posting on Reddit or writing blog posts trying to promote it! That was what we were trying to create.

Having people game against each other to see if they can refer other people to get to the top of the list worked well."

We can track signups from all the places to launch an app.

“There’s about 100 different sites where you can submit your launch. Whenever I shared links with one of these, I would post a KickoffLabs link with a referral code.

This allows us to track who was driving pre-registrations based on the source.”

The first few emails were sent through KickoffLabs.

“We would market to users with the automatic thank you email & reward level emails.

We also integrated with MailChimp to push leads from KickoffLabs.”

We’re not going to talk about exact numbers, but…

"Prior to launching the company we had less than 10,000 users.

After using KickoffLabs and prior to launching in the app store, we had tens of thousands.”

Read more about the story on the KickoffLabs blog.

Watch the full video interview.