Setup a Milestone Referral Rewards campaign in minutes

Grow your list by running a Milestone Referral Rewards campaign where participants unlock rewards as they refer friends.

Get your campaign running today. It's easy and we'll help you every step of the way.

No credit card required to get started.

Example KickoffLabs referral rewards campaign.

How does a Milestone Referral Rewards work?

You invite your audience to receive personal share links they use to refer friends. We automatically track everything, monitor for fraud, and notify everyone when rewards are unlocked.

Why run a Milestone Referral Rewards Program?

Use this referral based campaign to create buzz and launch new products, grow any email list, or drive signups all year long.

A proven prelaunch strategy

The psychology behind the Harry's razor launch hasn't changed. Millions of leads have been collected ahead of Kickstarter, mobile app, newsletter, book, and online shop launches using this technique.

Grow your newsletter list all year long

Every business knows that their email list is critical to sales. It's easy to setup digital rewards, send everyone a referral link, and watch the referrals roll in.

Create engagement opportunities for your list

Make your audience know they are part of something by rewarding them for send you new business. The more engaged your list is with your business the stronger connection they'll feel.

Generate word of mouth success

Word of mouth advertising has always been known to generate a buzz because referrals are simply recommendations from trusted friends.

A simple way to grow

You can run one as soon as you have prizes picked for your audience that encourage leads to refer. You could be live in minutes using one of our templates and only pay for leads that participate.

Example of a milestone rewards campaign.

Milestone Reward Level Variations

Mix and match features to create these common milestone reward giveaway variations.

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See More Templates

Milestone Points Rewards Giveaway

Rewards you earn for points gained through referrals AND social contest actions.

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Milestone Reward Waitlist

Grow a product waitlist with rewards like "instant access" or launch discounts anyone can earn.

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Milestone Referral Rewards Run Your Way in Minutes

Setup your campaign as a new landing page, popup, embedded box, or using existing forms on your site!

Use our hosted landing pages to run viral campaigns.

Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

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Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

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Example of an embedded waitlist.

Embedded On your Site

Use a simple campaign box or embed whole KickoffLabs pages on your site.

Build your HTML or use another service with our AnyForm script.

Any Non KickoffLabs Page

Use another page builder or custom HTML with our AnyForm script or API.

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See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.

Jake Elliot Hook


I just started searching for ways to implement a wait list in a very quick way. And I was looking for a software that can really help me manage that and that's where KickoffLabs came in.

Mila Banerjee
Founder + CEO

SOLO Eyewear

Once I logged in to KickoffLabs, the tools were simple but I was also able to easily do custom design. Along with implementing & managing the social referral program for us, it was a no-brainer!

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?