Running a giveaway on Product Hunt can offer several benefits for your product launch and audience building efforts, including:
Increased visibility: By promoting your giveaway on your Product Hunt listing and other channels, you can increase the visibility of your product and attract more users to your page. This can help you gain more upvotes, comments, and followers, which can increase your chances of appearing on the Product Hunt leaderboard and gaining even more exposure.
Audience engagement: By offering a giveaway, you can encourage users to engage with your product and leave comments or feedback. This can help you better understand your audience's needs and preferences and improve your product accordingly.
Lead generation: By collecting email addresses or other contact information as part of the giveaway entry process, you can build a pre-launch email list and generate leads for your product. These leads can then be used for future marketing efforts and to promote your product to a wider audience.
User acquisition: By offering a discount or other incentive to participants after the giveaway, you can convert them into paying customers and build a loyal user base. This can help you generate revenue and improve your product's retention rate.
Social proof: By announcing the winner and promoting the results of the giveaway, you can build social proof and increase the credibility of your product. This can help you attract more users and differentiate yourself from competitors.