Facebook
Lead Magnets

Grow your list between giveaways

Giveaways spike your list. An always-on opt-in keeps it climbing. KickoffLabs hosts the signup page, drops popups and embeds on your site, and hands over a lead magnet — a download, a coupon code, or an event seat — the instant someone joins.

Create a lead magnet campaign See how it works

No credit card required to get started.

Quick answer

What is a lead magnet campaign?

It's an offer that trades something valuable, like a download, a coupon code, or an event RSVP, for a visitor's email address. KickoffLabs hosts the signup page, shows the download or code on the page the moment someone subscribes, gives every signup a personal share link, and syncs every new lead to your email tool.

How it works

From visitor to subscriber, in three steps

Set the offer once and let it collect leads around the clock.

1
Offer the lead magnet

Promise a download, coupon, or guide worth an email address — on a page, popup, or embedded form.

2
Capture the opt-in

KickoffLabs collects the email, filters out bots and disposable addresses, and confirms the subscriber.

3
Deliver instantly

The download or code appears on the page the moment someone joins, and the new lead syncs straight to your email list.

Example page

How a lead magnet page delivers the download

An ebook page drafted by the builder. The form gates the download, the file opens on the page right after signup, and every subscriber gets a link to pass it on.

More example pages
The full ebook download page, as an entrant sees it after signing up
Free Download Lead Magnet · Modern Sans style

  1. Email gate with a cover preview

    • A short form sits next to a cover of what people get.
    • The button says what happens next. Get instant access.
    Email gate with a cover preview: a section of the ebook download page

  2. Instant access after signup

    After signup
    • The download opens on the page the moment someone signs up.
    • Nobody waits for an email to arrive.
    Instant access after signup: a section of the ebook download page

  3. A personal link to share it

    After signup
    • Each subscriber gets a share link with one-tap Facebook, X and email buttons.
    • Every signup through that link is credited to the person who shared it.
    A personal link to share it: a section of the ebook download page
The full ebook download page drafted by the KickoffLabs builder
Free Download Lead Magnet · Modern Sans style

Ebook download

The brief: A free 40-page launch email playbook that unlocks right after signup.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Keep your list growing without lifting a finger

Two-sided email opt-in signup and reward page
Publish without codeLaunch a hosted opt-in page, add a popup, or drop an embed on any page of your site.
Deliver the reward on signupHand over a download or a coupon code the instant someone subscribes, with an optional expiry on the code. No manual follow-up.
Share links come built inEvery signup gets a personal share link by default, so useful lead magnets spread without gamifying anything.
Sync to your email toolPush new subscribers straight to Mailchimp, ActiveCampaign, Kit, and more via integrations.
Gamify when you're readySwitch on milestone rewards, bonus points, a community goal, or a countdown to turn a simple opt-in into a growth loop.
Variations

Lead magnet variations

The builder's lead magnet recipes. Start from one, then switch mechanics on or off.

See page examples
Free Download Lead Magnet

A download on the page after signup, with a share link for every subscriber.

 Learn more Coupon / Discount Opt-in

A code in exchange for an email, with an optional expiry date.

 Learn more Event Signup and Ticket Race

RSVPs under a countdown to the date, with perks for guests who bring friends.

 Learn more Newsletter referral

Readers earn rewards for bringing other readers. Lives under Milestone rewards in the builder.

 Learn more
“Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.”
Yegor Nadvornyy · Founder & CEO, Brainrich Kids
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a lead-magnet campaign needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Share links built in

Every signup gets a personal link, so a good offer spreads on its own.

Codes that expire

Give a discount code an optional expiry so the offer has a deadline.

Reward emails

Automatic emails at signup and at every reward milestone.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Build a lead magnet campaign that delivers instantly and syncs to the tools you already use.

Create a lead magnet campaign