A content promotion campaign where people share your company's content will increase your brand's reach and engagement with your audience. This campaign type can help you to:
Increase brand awareness: When people share your company's content, it exposes your brand to a wider audience. Running a contest can incentivize people to share your content more frequently and to a larger audience, thereby increasing your brand's visibility.
Expand your reach: By leveraging the social networks of your existing customers and followers, you can expand your reach to new audiences who may not be familiar with your brand.
Drive website traffic: When people share your content, it can drive traffic to your website, where you can engage with your audience and potentially convert them into customers.
Boost engagement: Contests can be a fun and interactive way to engage with your audience and encourage them to share and interact with your content.
Generate user-generated content: When people share your content as part of a contest, they may create their own user-generated content (UGC) in the process, which can provide valuable social proof and create a sense of community around your brand.