"We wanted to collect 100,000 email addresses through the pre-launch campaign."
-Rossa Shanks, Co-Founder of Great Little Place
“If we can build up an audience before we launch that helps from a distribution point of view.
We wanted to launch with a big bang... with that organic wave."
"...then used KickoffLabs Anyform widget to plug in the custom built landing page to KickoffLabs."
“Facebook impressions have diminished. We turned to ads driving people to our pre-launch sign-up page, and that’s been working for us to great effect.
An ironic byproduct is the additional 40,000 likes in the last week… people have seen ads and they’re tagging themselves in them. That’s working really well.”
“KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
"When we first started, the conversion rates were like 27%. The team at KickoffLabs gave us some great advice and we made some fundamental changes which instantly saw results."
"I’m happy to say it’s just under 32% over the whole period.”