Every campaign below is a working template you can launch in minutes. Start with the group that matches what you want — a giveaway, a launch waitlist, a rewards program, a lead magnet, or an event — then pick the mechanic underneath it.
Grow your email, SMS, and social audience with a giveaway where entrants earn extra chances to win by referring friends and taking the actions you choose.
A prize drawing or contest that spreads itself as entrants refer friends.
Participants move up the leaderboard as they earn points by referring friends or taking other social actions.
A giveaway drawing where participant odds improve as they earn points.
Purchases earn entries, so the giveaway drives revenue as well as leads.
Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget.
Members skip the line by referring friends — the Robinhood launch mechanic.
Double your email, SMS, and social media audience by running a Milestone Rewards Program where leads unlock rewards by referring friends and taking actions.
Participants unlock rewards as they earn points through referrals, purchases, and actions.
Refer three friends, unlock a reward — new leads and purchases both count.
Keep your audience engaged all year long by running a simple email opt-in campaign with a simple instant download or coupon code in exchange for someone joining your email list.
Deliver a simple instant download or coupon in exchange for someone joining your email list.
Promote a launch party, webinar, or conference with an RSVP page where attendees earn rewards for bringing friends and get automatic reminders before the doors open.
