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AnyForm

Turn the landing pages you already have into contest entry points

Add the KickoffLabs AnyForm script and connect the forms on your non-KickoffLabs pages. Build your entry point with almost any platform, including Wix, Shopify, Unbounce, LeadPages, Instapage, WordPress or custom HTML.

Start free today See more website opt-in forms

No credit card required to get started.

KickoffLabs dashboard AnyForm bridge screen with the Enable AnyForm checkbox, a form selector, the after-signup setting and a bridge status checklist
Quick answer

What is KickoffLabs AnyForm?

AnyForm is a script you drop onto any existing page or custom website to turn it into a viral lead capture machine. It connects a form that isn't hooked up to anything yet to your KickoffLabs campaign, so you get email capture, social referral tracking, analytics, automated email replies and viral thank you pages without rebuilding your page.

What you get

Fully integrated with KickoffLabs lead generation tools

Install it on your custom landing page designs and third-party templates by copying and pasting a few lines of JavaScript.

Work with existing form designsDeveloper and designer friendly. Keep the form you already built.
Capture email addresses and other form dataCollect more fields, like first or last name, phone number and more.
Generate referral tracking linksEvery signup gets their own unique social referral link to share with friends.
Send automatic responsesEmail new signups a thank you message that can include share buttons, images and downloadable goods.
Add an exit intent popup with no extra codeCapture leads before they abandon your site.
In detail

Use your own designs to capture leads virally

Connect the form you already have

If you already have a landing page with a form, are building your own custom site, or downloaded a template, connect it to KickoffLabs with a script we write for you. All you need is an existing page with a form that isn't connected to anything yet.

Pages and forms list with a live landing page and an AnyForm entry for connecting a form hosted on your own site

Link to thank you pages for a viral signup experience

After people sign up on your form, they see a simple confirmation message with social share links. Or send them to a dedicated KickoffLabs thank you page, complete with social referrals and reward levels.

About thank you pages
KickoffLabs designer showing a post-signup page with a unique share URL, share buttons and reward levels

AnyForm for Instapage

If Instapage is your landing page builder of choice, connect AnyForm to unlock features that help you do better marketing.

AnyForm for Instapage
KickoffLabs AnyForm for Instapage demo page with name and email fields and a Try It button

AnyForm for Unbounce

If Unbounce is your landing page builder of choice, connect AnyForm to unlock features that help you do better marketing.

AnyForm for Unbounce
KickoffLabs AnyForm for Unbounce landing page with an email signup form
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa Shanks · Co-Founder, Great Little Places
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

AnyForm script
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
Keep your form. Signups flow into your campaign with referral tracking. About AnyForm
Works well with

Related features

Popups

Open a campaign form on a timer, from a link or on exit intent.

 Learn more Embeds

Put a whole viral campaign inside any page on your site.

 Learn more Thank you pages

Send new signups to a page built for sharing.

 Learn more Referral tracking

See who referred who, and reward them for it.

 Learn more

Turn your current page into a viral engine

Connect the form you already have and give every signup a referral link to share.

Start free today