Turn your Instapage landing pages into viral campaigns
Instapage is a great page builder, but it won't help you build smarter campaigns. AnyForm for Instapage is a script you copy and paste onto any Instapage landing page to unlock features that help you do better marketing.
How does AnyForm work with Instapage?
Build your form in Instapage as usual, then paste the AnyForm script onto the page. AnyForm captures the email address and any custom form fields, gives every signup a unique referral link, and can send them on to a dedicated KickoffLabs thank you page.
Get more leads with a viral boost
Our referral generation system turns engaged leads into advocates with an immediate call to action that encourages sharing.
Everything your Instapage form is missing
Collect custom Instapage form data
Build your custom form in Instapage and AnyForm captures every custom field automatically. Use custom fields for a subscriber's address, city, country or phone number, or for unique details that help you send more relevant, personalized content.

Link to thank you pages for a viral signup experience
Thank you pages are a valuable chance to get leads to take further action. Chain your Instapage landing page to its own dedicated thank you page to deliver digital bribes and incentives, offer sharing-based rewards, or make your campaign more viral.
About thank you pages
Send smarter campaign emails
Email new leads a thank you message with built-in lead magnet distribution. Share their referral progress to motivate more sharing, reward leads for reaching sharing goals, and give away digital downloads as incentives.
About campaign emails
Run viral campaigns with confidence
The better the rewards, the more likely people are to try to game their referral scores. Make leads verify their email, exclude bad IPs and flag potential fake emails to mitigate fraud and improve the quality of your leads.
About fraud detection
“The best way to get your business off to a great start is to build up an engaged audience that are raving about your product. We used KickoffLabs to grow that audience.”
How can you run a KickoffLabs campaign?
We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<div data-kol-snippet="embedpage" class="kol-embed-page-frame"
data-settings='{"pageID":"YOUR_PAGE_ID"}'></div>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
<script src="https://b.kickoffpages.com/2.2.0/kol.js" id="koljs" data-campaign-id="YOUR_CAMPAIGN_ID" defer></script>
No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates
Related features
Turn your Instapage landing pages into a viral engine
Paste one script onto your Instapage page and start collecting referrals.