Waitlist With a Sweepstakes

Launch your product by running a Waitlist Sweepstakes where leads sign up for the waitlist and then earn additional entries by referring friends and taking actions that improve their odds of winning and move them up in line.

Example KickoffLabs Sweepstakes with Milestone Rewards campaign.

Why run a Waitlist Sweepstakes?

Incentivize your Waitlist

A prize gives people incentive to move up the list beyond the simple joy of being first. It's also something fun for your new audience.

Grow your Email & Social Audience

Not only will leads join your waitlist in anticipation for your launch, but they will also be incentivized to complete contest actions to win a prize.

Create Online Engagement

With a sweepstakes, leads are excited to earn more entries and engage with your waitlist by referring friends, adding their phone number, sharing posts, and more!

Boost Launch Sales

In our experience between 5-10% of leads captured in a product launch convert to customers during the launch phase. Leads will be working to earn the big prize but you can also send special offers to contest participants and add retargeting to expand the reach of your advertising campaigns to continue growth.

Example of a waitlist Sweepstakes from KickoffLabs.

Waitlist Variations

Mix and match features to create these common waitlist variations.

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See More Templates


Standard waitlist mechanics where people earn points to move up in line.

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Waitlist with a leaderboard

A waitlist where the people at the top get special rewards.

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Waitlist Sweepstakes Setup Your Way in Minutes

Setup your sweepstakes as a new landing page, embedded contest box, or using existing forms on your site!

Use popups on your site to run viral contests.

Contest Box

Add your own copy and drop the script onto your site as an embedded form or pop-up.

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Use our hosted landing pages to run viral campaigns.

Landing Pages

Create a contest page in our simple editor, use our hosting, and run them on your domain.

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Build your HTML or use another service with our AnyForm script.

Custom HTML - AnyForm

Build your HTML or use another service with our AnyForm script.

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See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.

Jake Elliot Hook


I just started searching for ways to implement a wait list in a very quick way. And I was looking for a software that can really help me manage that and that's where KickoffLabs came in.

Mila Banerjee
Founder + CEO

All Girl Shave Club

But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?