Milestone Rewards Waitlist

Leads unlock rewards leading up to your product launch by referring friends with unique links or taking actions and reaching referral milestones.

Example KickoffLabs Sally Goes Viral Milestone Reward Template.

Why run a Milestone Rewards Waitlist

You Remember the Harry's Razor Launch?

Word of mouth advertising has always been known to generate a buzz because referrals are simply recommendations from trusted friends.

Create Online Engagement

Leads have a better chance of earning prizes, deals, and discounts by referring lots of friends. The more referrals they have the fasting your contest engagement will boost.

Boost Sales Ahead of Launch

In our experience between 5-10% of leads captured in a product launch convert to customers during the launch phase. Email special offers to leads and give them discounts reaching milestones. Later add retargeting to expand the reach of your advertising campaigns.

Example of a milestone waitlist page.

Milestone Reward Level Variations

Mix and match features to create these common milestone reward giveaway variations.

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Milestone Rewards Giveaway

Just rewards you earn for points gained through referrals and contest actions.

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Milestone Referral Rewards

Leads earn rewards only through valid referrals of friends to your email list.

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Reward Waitlist Campaigns Setup Your Way in Minutes

Setup your combination reward campaign as a new landing page, embedded contest box, or using existing forms on your site!

Use popups on your site to run viral contests.

Contest Box

Add your own copy and drop the script onto your site as an embedded form or pop-up.

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Use our hosted landing pages to run viral campaigns.

Landing Pages

Create a contest page in our simple editor, use our hosting, and run them on your domain.

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Build your HTML or use another service with our AnyForm script.

Custom HTML - AnyForm

Build your HTML or use another service with our AnyForm script.

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See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


KickoffLabs just makes it so easy and seamless and it's such a nice product to use that I think the biggest compliment to KickoffLabs is seeing somebody who's a software engineer at use it.

Luke Rafla-Yuan

SOLO Eyewear

With our newly acquired list, we were able to launch our Kickstarter on time and reach our funding goal. The list since has been really helpful and have built a really strong community thanks to this campaign.

Dana Holliday
Co-Founder & Creative Director


Over 5 years, we slowly built our e-mail list to have about 25,000 leads. In a matter of one week, we doubled it through the assistance of KickoffLabs. It changed the game for our business.

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?