By Josh Ledgard
You’ve styled your page using conversion centered design tactics… tested landing page variations with smart A/B testing… you’ve even submitted your page for a free professional landing page review.
What’s the next step in landing page and conversion rate optimization?
A great “Thank You” confirmation page to get more from your leads after they sign up!
Today, we’re excited to announce the release of KickoffLabs new “Thank You Landing Pages” & Custom URL Redirects!
We’ve always had in-page thank you experiences… but now you can chain your signup page to its own, dedicated, thank you page to deliver digital goods (bribes and incentives) or to increase your campaigns virality.
Use ANY KickoffLabs landing page theme as your primary signup page, and post-signup redirect to our beautiful new thank you landing pages or to a completely different site altogether!
It’s the page people see immediately after signing up on your web form.
By observing our customers campaigns, we’ve noticed it’s severely underutilized… yet can be one of the highest converting pages in your signup funnel.
These post-conversion “Thank You” pages present a valuable opportunity for further conversion. After all, you’ve already guided your lead through a series of steps encouraging them to sign up, which means they are already “warm”.
Psychology has proven that once someone has agreed to a small request, that person is more likely to agree to a larger request – and 52.8% will satisfy that second request.
It’s the perfect opportunity to motivate new subscribers to share with like-minded friends and increase the chances of your campaign going viral.
Here’s a quick rundown of different possible ways you can use “Thank You” confirmation pages to increase your conversion rate…
After someone signs up to your email list, you can:
Savvy companies will also use KickoffLabs built-in social referral tracking to offer rewards and incentives to people who share.
“Thank You” pages shouldn’t be about trying to make a sale or trying to get another big conversion… the goal is to get your leads to complete several microconversions to help boost your results.
We currently have 2 “Thank You” landing page themes to choose from (with more on the way)! These themes are completely customizable, and just as easy to work with as our standard landing pages.
We would consider this our “clean slate” theme; where you can add in a custom logo, text, images, colors and more.
It’s the perfect confirmation page to encourage sharing or for offering a free download link.
We’ve had customers asking to use any of our other 40+ landing page themes, but wanted to leverage reward levels that our powerful social referral system grants them.
Our answer is this truly viral “Thank You” confirmation page: the thank you screen from our famed “Harry’s Goes Viral Theme”.
This is the ideal landing page for offering tiered rewards to people that share with friends! Add in your own custom prizes and get people sharing your campaign!
If you’d rather redirect your leads to another URL link after signup, YOU CAN DO THAT TOO!
Simply skip creating the “Thank You” page, and jump directly to the Primary Landing Page Setup.
In your Account Dashboard, click into the Campaign where you want to place the “Thank You” Page.
From the ‘Page & Forms’ Dropdown, click on ‘Add New Landing Page’
Once you’ve decided on your “Thank You” page, click on ‘Choose’.
Now click on ‘Edit Page’ to edit the “Thank You” page to your liking…
If you are using a Custom Domain for your KickoffLabs landing pages, you may want to publish as: www.yourdomain.com/thank-you … or something similar.
Now that your “Thank You” page is setup (OR if you’re setting up a Custom URL Redirect), let’s configure the post-signup redirect.
This allows you to use ANY KickoffLabs landing page theme as your primary signup page and after signup, send to a “Thank You ” page or Custom URL Redirect.
IF you want to redirect leads to another custom URL and will NOT be using a KickoffLabs “Thank You” page, choose the ‘– Custom Redirect URL– ’ option and place the full URL to the page where you want to redirect.
**How will you use KickoffLabs “Thank You” Pages and Custom Redirects to increase your conversion rates?**