By Josh Ledgard
You have a ton of content. The only problem? It’s collecting cobwebs. No one’s reading your old stuff because it’s buried.
What if you could take that old content and bring new life to it by repurposing it? Not only can you make something that’s valuable to your audience, but you can also use that content to convert first-time visitors into email subscribers.
In this post, let’s focus on generating leads with opt-in bribes.
So, the next obvious question is, “What’s an opt-in bribe?”
Despite it’s rather unfortunate name, an opt-in bribe is an ethical incentive. It’s a conversion tool that offers a gift in exchange for signing up to your email list.
The gift is usually a digital and downloadable asset, although it can be anything you choose (from consultations to T-shirts). In this post, we’ll discuss how to use your old content to create an opt-in bribe.
Now, you may be thinking, “What’s so great about an opt-in bribe?”
Opt-in bribes are effective because:
Now, let’s talk about how to create opt-in bribes.
You basically have two options:
I prefer the second option because you don’t have to do too much work to create a winning opt-in bribe. Tweaking your existing content to create a bribe is an excellent idea! You can rely on content that you’ve already created.
If you have a blog, you can use old blog posts to create a variety of opt-ins. Don’t forget to download a list of opt-in bribe ideas at the end of this post.
But what if you don’t have a blog?
If you have any content whatsoever, you can use it to create a killer bribe. Let’s say you have:
Here are the characteristics that define a successful opt-in:
Once you have the perfect opt-in bribe, it’s time to promote it so that your audience actually opts in. How do you do that?
You’ll start off with two simple steps (but you can get as detailed as you’d like with these two steps).
First, create a landing page for your opt-in bribe.
Why create a landing page? Several fine reasons:
We have a special landing page template for your opt-in bribe that you can access right here. Personalize this template to reflect your individual style.
Second, advertise your landing page everywhere, including on your website, via social media, through search engine ads, and even to your existing email list (so that they can access the download too and share it with their friends).
Where you advertise will depend on your specific goal.
If you don’t have a lot of website traffic, consider paying for it through Google or Facebook ads. Or, if you don’t have the budget to pay for ads, you can be super strategic about how you use social media to promote your content. Unless you pay to play, Facebook isn’t the best place for discovery, but Pinterest, Twitter, and Instagram are worth exploring. Create a visually compelling social media post for each of those platforms to attract people to your landing page.
Then, you can direct traffic to an optimized landing page with your opt-in bribe.
If you already have a decent stream of traffic, but want to convert visitors into subscribers, find the most popular pages of your website, and promote your opt-in bribe there.
Hint: Your most popular pages may be on your blog.
So, with that being said, you should definitely include an opt-in on your blog posts, like we do here.
You can advertise your opt-in bribe in various ways:
If you’d like to go broader than your blog, you can also use opt-in forms on the other pages of your website, including your home page. For example:
Learn more about our email opt-in forms here.
If you’d like to use your opt-in bribe to promote a contest, you can use a mixture of all of the above ideas. An opt-in bribe is a wonderful way to reward everyone who signs up for your contest.
If you’d like to use your opt-in bribe as a reward for pre-launches, ditto the above. Using language like, “Learn more about solving your problem today!”, you can tease people into opting in for the incentive.
Our KickoffLabs landing page templates come with opt-in functionality, but if you use a third-party page like WordPress, you can still use KickoffLabs AnyForm to capture leads.
Before you go, check out these additional resources: