By Mojca Zove
2021. New year, new beginnings. We all like to make New Year’s resolutions, this year even more so.
As business owners, we like those resolutions to be big and audacious. We want to achieve more, be better, reach new milestones.
But there’s one mistake a lot of business owners make. And that mistake isn’t aiming too high. It’s aiming high without having the right aim.
“I want to be more successful” is not a good resolution. What is success? How do you define it? When setting your goals for the year, you’ve got to be specific.
And if your goal is to 2x your leads in 2021, you’re in the right place. In this article, we’re going to give you 5 tips on how to get more leads with the best tools available this year.
If you haven’t used Facebook Ads to get more leads, you’re missing out. With all the different types of ads you can nowadays run, various ways to reach your target audience, the only thing separating you from getting more leads is merely sitting down and launching a campaign.
When you’re using Facebook Ads to grow your email list, one of the best objectives you can use is “Lead Generation.”
Lead Generation campaign is easy to implement. You don’t need a webpage for it; you don’t need tracking events to tell Facebook when someone subscribes to your newsletter. Facebook does all of that for you automatically.
But the best of all is that lead generation ads convert at an incredibly high rate because Facebook makes it easy for users to sign up and leave their email address with you. All they have to do is click on the ad, and Facebook automatically collects their email address and prompts them to submit it.
To make them convert at an even faster rate, make sure that you’re advertising a lead magnet or an enticing offer, like a giveaway. You want to create a sense of value and urgency if you genuinely want to 2x your leads.
There’s not a single person that wouldn’t like free stuff. Because of that very fact, business owners often run giveaways to generate more awareness of the brand and consequently get more leads.
Giveaways — if done correctly — simply work. They put your product or service in front of a huge audience of potential customers. If you use any of the viral aspects of a giveaway, such as making your leads share your giveaway to their friends to increase their chances of winning, the sky is the limit as to how many people you can reach.
As you probably guessed by now, there’s a wrong and a right way to do a giveaway. Here are a few steps that will get you started on the right foot:
Step 1: Set your goals. By now, you know that the more specific you are, the better it is. How many leads do you want to generate in what time?
Step 2: Decide on the prize. Choosing the right award to give away is equally important as knowing what goals you want to achieve. The prize businesses that run the most successful giveaways typically choose differ from business to business. Still, they all follow one universal rule — the price must be relevant for your target audience and needs to be worth people’s time. Make sure it’s something people want.
Step 3: Determine the rules. One’s email is a priceless possession. So before they sign up for anything, they want to make sure what they’re signing up for. Determine your giveaway rules at the very beginning and make it easy for your users to access them.
Step 4: Create your giveaway with KickoffLabs. Sure, you can build your own giveaway, but what KickoffLabs brings to the table is the virality aspect discussed earlier. You also don’t want to be spending time custom-programming your site for the giveaway. We’ll take that hard work away from you.
Step 5: Promote the contest and pick the winner. When you launch your contest, make sure to publish and promote it to your email list, your social media accounts, you name it. The more you do, the better it is. People will come and sign up for your giveaway, but you have to tell them there’s one going on. If you use KickoffLabs, we’ll make sure the word spreads around faster with our viral boost approach.
If you’re not yet using Instagram for your giveaway promotion, you’re missing out. There are 1 billion monthly active users on Instagram. Better yet — the engagement rate is on the rise.
There are all sorts of features that allow you to reach your target audience better there than anywhere else. You have the classic Instagram posts, Instagram stories, even Instagram live is something you should try.
So when you launch your next giveaway, chasing your goal of 2x your leads in 2021, here’s what you should do:
To make sure you get the best out of promoting your giveaway on Instagram, incorporate some popular Instagram giveaway techniques into your promotion. Something like “Follow**** us and tag a friend in the comments below to enter” works really well.
Hashtags are also a big deal on Instagram, and your contest has a massive chance of taking off organically if you choose the right kind of approach. We’re recommending you use a combination of popular giveaway hashtags like #giveaway, #contest, #tagafriend, while also using some custom-made hashtags that reflect your brand—something like #[name of your brand] or #[name of your brand]giveaway.
This will help you achieve two goals:
An often overlooked aspect for generating more leads is good-ole webpage optimization.
With the increased attention you’ll be getting from giveaways, you have to make sure that your webpage is optimized for lead generation. The better the optimization, the higher the conversion rate will be from a webpage visitor to a lead.
Here are a few things you should make sure you’re doing:
Optimize your webpage for speed. You don’t want your webpage visitors to leave while waiting for the page to load. If you’re going to check how fast your webpage is, Google Analytics has the option of doing that.
Not only will they tell you if your webpage is fast or slow based on the average load-time, but they’ll also help you identify the areas that need improvement.
Next, make sure that the sign-up window, where users can leave their email address, is prominent and visible. If possible, put that on top of the webpage, so they don’t need to scroll down when searching for the sign-up window. Pair that with a bright “SIGN UP” button, and you’re halfway there to your goal of 2x-ing your leads.
Lastly, offer your webpage visitors something of value, something exciting for leaving their email address.
“Sign up for our email list!” sounds pretty dull. An email address is a valuable piece of information, and people don’t just hand it out left and right.
“Sign up today and get 15% off your next purchase!” sounds a lot better. “Sign up today for a chance to win[PRODUCT]!” is even better.
You probably heard horror stories about the evil algorithm from Facebook and Instagram and how that algorithm prevents you from reaching your target audience effectively.
Reaching people on social media has indeed become more and more difficult. That’s not because Facebook and Instagram are evil, but because with so many people using social media, they had to devise a way to determine what people want to see and how they prioritize content.
Many people don’t know, though, is that you can make those same algorithms work for you.
Both Facebook and Instagram started prioritizing “Live” videos over any other content. They have high engagement rates, and people like to watch them. Because Facebook and Instagram want people to stay on their platforms longer, and live videos do precisely that, they promote them a lot more prominently.
We’d recommend that you take advantage of that as well. Here are a few ideas you can get started with right away:
Generating leads isn’t really rocket science. If you put in the work and actively pursue that goal, nothing is stopping you.
We’d love to help you achieve that goal. Sign up for KickoffLabs today for free. Once you do that, don’t forget to sign up for our free demo as well, where we’ll show you exactly how you can achieve that goal.