We needed to drive our mobile growth through early bird signups.
“There’s a lot of existing solutions for email capture but it’s important to incentivize people to signup & share, create a seamless experience and gamify the process of onboarding.
Click here to see the full-size signup landing page.
Referral programs are a great growth hacking strategy because you’re not only getting the individual signup, you’re helping the individual bring their network on board. This is crucial for a business like ours that depends on the network effect.”
We made it a competition between campus ambassadors.
“Early on, we individually signed up about 200 campus ambassadors across various universities. Their job was to drive signups through their KickoffLabs referral link and top the leaderboard. This makes them feel personally accountable and creates interest because there are rewards for signing up users.
Click here to see the full-size viral thank you page V1. And here’s viral thank you page V2.
There’s an entire competitive gamification process for incentivizing people to reach referral goals. This is where the network effect kicked in and each referral link multiplied into more signups.”
KickoffLabs is valuable in doing a lot of things to make people stick around.
“KickoffLabs automatic emails are extremely useful for motivating the user when reaching milestones. It’s ‘sticky’ marketing because people want to come back and see their progress.”
We wanted to reach 5,000 users, but did way better than we imagined.
“Thanks to the great backend infrastructure and amazing customer support, things just came together.
So far, we’ve captured about 18,000 leads!
One thing missing and there would have been a problem. KickoffLabs has definitely surpassed our expectations.”
Our referral program is ongoing because it’s giving us consistent conversions.
“Anything that helps with growth we stick around with. I can see a lot of other ways we can integrate KickoffLabs contests and campaigns into our future marketing.”
-Sahil Bhagat, Founder at Vebbler