“We use KickoffLabs to drive growth for our mobile app through a viral campus ambassador referral program.”
-Sahil Bhagat, Founder at Vebbler
"There’s a lot of existing solutions for email capture but it’s important to incentivize people to signup & share, create a seamless experience and gamify the process of onboarding."
"Referral programs are a great growth hacking strategy because you’re not only getting the individual signup, you’re helping the individual bring their network on board. This is crucial for a business like ours that depends on the network effect."
“Early on, we individually signed up about 200 campus ambassadors across various universities. Their job was to drive signups through their KickoffLabs referral link and top the leaderboard. This makes them feel personally accountable and creates interest because there are rewards for signing up users.
"There’s an entire competitive gamification process for incentivizing people to reach referral goals. This is where the network effect kicked in and each referral link multiplied into more signups."
KickoffLabs automatic emails are extremely useful for motivating the user when reaching milestones. It’s 'sticky' marketing because people want to come back and see their progress.
"Thanks to the great backend infrastructure and amazing customer support, things just came together.
So far, we’ve captured about 18,000 leads!"
"Anything that helps with growth we stick around with. I can see a lot of other ways we can integrate KickoffLabs contests and campaigns into our future marketing."