“Powered up” product launch with viral social referral sharing

“Over 38,000 people have signed up and 84% of our sign-ups have come through someone who signed up and later shared our page with a friend.”

– Dan Meropol, PowerToothpaste.com

Power Toothpaste is the world’s first caffeinated toothpaste. It’ll give you a “rush while you brush”.

We needed a captive audience before launch to ensure success.

“We used KickoffLabs to build our launch contest. Creating social sharing pages is a breeze, there are great features and reporting dashboards.

Our KickoffLabs site allows users to share a custom URL with friends. The more friends who sign up, the more product they earn.”
Power Toothpaste - Thank you for signing up - Win free product

KickoffLabs automatic email features have been great.

“After signing up, a user receives a verification email, which has cut down on spam and fraud.

Whenever a user hits a new goal, for example after five sign-ups, KickoffLabs notifies them vial email and encourages them to continue sharing.

All email addresses are automatically added to MailChimp for easy communication later on.”

86.7% of signups come through referrals!

“More than 85% of people who signed up did so through someone else’s referral link. It’s fair to say the vast majority of emails collected were a result of KickoffLabs’ referral features.”
powertoothpaste reports

We were impressed by the customer support.

“KickoffLabs support go above and beyond in helping make changes to my landing pages that I didn’t necessarily have the technical expertise to accomplish alone.

Customer support has been the most useful and surprising feature.”

KickoffLabs has been extremely effective during our pre-launch campaign.

“It’s been a few weeks since we began our pre-launch campaign with KickoffLabs and we’ve already raised over 35,000 email addresses from interested potential customers.

This social sharing strategy has been great, and I recommend it to anyone looking for a unique and hands-off way to promote their business.”
powertoothpaste dan meropol

-Dan Meropol, PowerToothpaste.com

Wanna learn more?

Watch the complete interview below.