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Customer story

Beerhammer generated buzz for Kickstarter campaign with 90% viral boost!

Luke Brown ran weekly referral contests on a KickoffLabs Viral Giveaway page for three months before his Kickstarter launch. Every friend referred improved the odds of winning a free Beer Hammer.

Drowning in Beerhammer boxes to be shipped
Company
Beerhammer, by Cedar Horse Workshop
Campaign goal
Build buzz and a community of fans ahead of the Beer Hammer Kickstarter campaign.
Key features used
Results

What the campaign delivered

Viral boost90%the viral boost behind a successful Kickstarter launch.
Campaign length3 monthsof pre-launch buzz before Kickstarter.
Contest roundsWeeklyreferral contests, reset by email when the timer ran down.

A contest created a sense of urgency…

"Using KickoffLabs Viral Giveaway theme (with a timer option), I was running referral contests on a weekly basis to give people incentive to keep sharing. After the timer had rundown, I would email people and tell them the contest had been reset.

Even though the campaign lasted 3 months, every time somebody came to the page it felt like there was urgency."

Make it exciting and give people a chance to win something

The beer hammer campaign encouraged people to share by allowing them improve their odds of winning a FREE beer hammer with each friend they referred.

The result: successful launch after a 90% viral boost

Learn more by watching our interview or reading the complete transcript..

Campaign screenshots

Inside the campaign

KickoffLabs Viral Giveaway theme with a countdown timer
The Viral Giveaway theme, with the timer option
Beerhammer landing page
The Beer Hammer contest landing page
“All the money aside, to me the biggest success was having a community of people that believed in what I wanted to do, and were passionate about craftsmanship and my cause.”
Luke Brown · Craftsman & Founder of Cedar Horse Workshop
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