A contest created a sense of urgency…
“Using KickoffLabs Viral Giveaway theme (with a timer option), I was running referral contests on a weekly basis to give people incentive to keep sharing. After the timer had rundown, I would email people and tell them the contest had been reset.
Even though the campaign lasted 3 months, every time somebody came to the page it felt like there was urgency.”
Make it exciting and give people a chance to win something
The beer hammer campaign encouraged people to share by allowing them improve their odds of winning a FREE beer hammer with each friend they referred.