Facebook
Event Promotion

Fill the room with guests who bring guests

An RSVP page is a lead capture page with a date on it. Collect registrations, count down to the day, and reward the guests who bring friends so the list keeps growing after you stop promoting it.

Start an event campaign See how it works

No credit card required to get started.

Quick answer

What is an event promotion campaign?

It is an RSVP page with a countdown that rewards sharing. Guests register, get a personal invite link, and earn a perk, like priority entry or a goodie bag, for the friends who register through it. In KickoffLabs you build one from the Lead magnet type with the Event Signup or Event Referral Ticket Race recipe; we host the page, screen RSVPs for fraud, and sync every guest to your email platform.

How it works

From RSVP to full room, in three steps

The countdown does half the work; the invite links do the rest.

1
Collect the RSVP

A guest registers on a hosted page, an embed, or a popup, under a live countdown to the date.

2
Reward the invites

Each guest gets an invite link and unlocks perks at the referral counts you set.

3
Follow up from your list

Every RSVP syncs to your email platform with its invite count, so reminders and day-of messages go out from the tool you already use.

Example page

How an event page fills the room

An RSVP page for a one-day craft fair. A countdown sets the deadline, three steps explain the deal, and guests earn perks for bringing friends.

More example pages
The full event rsvp page, as an entrant sees it after signing up
Event Referral Ticket Race · Neo Brutalist style

  1. Countdown to the event

    • The timer reads the event date set in the campaign, so it never goes stale.
    • One button to claim a spot.
    Countdown to the event: a section of the event rsvp page

  2. Three steps from RSVP to the door

    • RSVP free, share your link, show up.
    • The perks for 3 and 10 referrals are spelled out before anyone signs up.
    Three steps from RSVP to the door: a section of the event rsvp page

  3. Share to earn perks

    After signup
    • Guests get a personal link and share buttons right after they RSVP.
    • Each referral counts toward the tote and the early-access hour.
    Share to earn perks: a section of the event rsvp page
The full event rsvp page drafted by the KickoffLabs builder
Event Referral Ticket Race · Neo Brutalist style

Event RSVP

The brief: A one-day craft fair. RSVP free, and bring friends to earn a tote and early entry.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Built for launches, webinars, and pop-ups

Event RSVP page with a countdown and referral rewards
Count down to the dateA visible deadline is the whole reason event pages convert. Set the event date and the page does the urgency for you.
Bring-a-friend rewardsSwitch on milestone rewards and guests unlock perks at 1, 3, and 5 verified invites.
A shared seat goalAdd a community goal so everyone watches the room fill toward one target number.
Draw a door prizeUse Pick a Winner to draw from verified RSVPs, weighted by invites if you like. Publish rules first; a prize makes it a promotion.
Collect phone numbersAdd SMS to collect a verified phone number with each RSVP.
Everything syncsRegistrations and invite counts flow into your email platform, so reminders and follow-up are already segmented.
Variations

Ways to run an event campaign

Two event recipes live under Lead magnet in the builder. Start from one, then switch mechanics on or off.

See page examples
Event Signup

RSVPs under a live countdown to the date. No referral step unless you switch one on.

 Learn more Event Referral Ticket Race

The countdown plus invite links: guests who bring friends earn perks on the day.

 Learn more Launch waitlist

Not ready to name a date? Collect the interested list first and invite them when you are.

 Learn more Webinar lead magnet

Trade the recording or the slide deck for an email address after the event ends.

 Learn more
“Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.”
Yegor Nadvornyy · Founder & CEO, Brainrich Kids
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything an event campaign needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Date countdown

A live countdown to the event date, right on the RSVP page.

Reward emails

Automatic emails at signup and at every reward milestone.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

Coupon distribution

Unique discount codes delivered on entry or at reward levels.

Questions

Event promotion questions

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals.
Can I use this for a webinar as well as an in-person event?
Yes. The page, the countdown, and the referral rewards work the same whether the event is a webinar, a launch party, a pop-up, or a conference booth.
How do referral rewards work for an event?
Each registrant gets an invite link. When a friend registers through it, the referrer's count goes up and they unlock whatever you set at that milestone, like priority entry or a drink ticket.
Does KickoffLabs send the reminder emails?
KickoffLabs can send a confirmation when someone RSVPs, depending on your plan. Reminders before the day aren't automated inside the event campaign, so send them from your email platform: every RSVP syncs there with its invite count.
Where do I find event campaigns in the builder?
Under Lead magnet. Pick Event Signup for a plain RSVP page with a countdown, or Event Referral Ticket Race to reward guests who bring friends. Both are starting points; you can switch referrals, milestones, a community goal, or SMS on or off before you publish.
Resources

Plan the event campaign

Templates, features, and rules for running a promotion with a date attached.

Start from a template

An event page with the countdown and the invite mechanic already wired up.

Features that fill seats

The pieces of an event campaign you would otherwise build yourself.

Keep the door prize legal

The moment you attach a prize to an RSVP, prize-promotion rules apply.

Ready to fill the room?

Build an RSVP page where every guest has a reason to bring the next one.

Start an event campaign