The first and only way to...

Setup a viral waitlist for your next product launch with AI in minutes.

Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget.

Just describe your product and you'll get a draft campaign including: customized copy, emails, legal text, and everything required for an amazing launch.

Start free today!

No credit card required to get started.

Landing Page: Robinhood Inspired Waitlist Capture Page

Why run a Viral Product Launch Waitlist with KickoffLabs?

With a viral launch everyone gets a personal share link, we track referrals and social actions for you, and members move up in line when their friends join and get engaged!

Grow your Email & Social Audience

Leads can receive early access or discounts when they sign up for your waitlist. A good waitlist means you won't launch to crickets and is critical to app, kickstarter, store, or product launches.

Create Online Engagement

You can choose contest actions that give leads a chance to interact with your brand and move up the waitlist. Encourage them to refer friends to your contest, add their phone number, share posts, and more!

Test Ideas and Marketing Messages

Setup a campaign as soon as you have an idea to see if you can get conversions. If your leads also share with friends and get engaged after the signup then you've got a real winner!

Boost Launch Sales

Between 5-10% of leads captured in a product launch convert to customers during the launch phase. Email special offers to contest participants and add retargeting to expand the reach of your advertising campaigns for launch.

The Simplest Waitlist

You can run one as soon as you have your new launch in the works. You could be live in minutes using one of our easy-to-use templates.

Fintech example waitlist campaign.

What can you do with a viral pre-launch waitlist?

Startups, small businesses, and marketing teams from fortune 100 companies have all run successful waitlists to build buzz using KickoffLabs!

See the customer showcase

Big Product Launches

Create a pre-launch campaign that captures leads and generates buzz.

Startup Validation

Test that you can generate leads and influencers before building something without customers.

Manage Limited Access

Prioritize limited product access from a waitlist where people compete to move up in line.

Find VIPs & Influencers

You'll see who's engaged early, with sharing, that you should segment into a VIP group.

Event Promotion

Setup a viral campaigns for pre-sales and early access to tickets.

Crowdfunding Pre-Launch

Kickstarter and indigogo campaigns earn millions after a viral KickoffLabs promotion.

Waitlist Variations

Mix and match features to create these common waitlist variations.

Pre-launch Waitlists

Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

Learn More

Launch Giveaways

Launch Giveaways

Leads move up in line AND earn entries to win a launch prize!

Learn More

Launch Leaderboards

Launch Leaderboards

Leads move up in line AND move up a prize leaderboard.

Learn More

Milestone Reward Programs

Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

Learn More

Start Free

See More Templates

How can you run a KickoffLabs campaign?

We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!

Example of an embedded waitlist.

Embed Widgets

Use a simple embedded form or embed whole KickoffLabs campaigns on your site.

Learn more

Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

Learn more

Build your HTML or use another service with our AnyForm script.

Existing Form Connections

Use your sites form builder and make it a viral form after signup.

Learn more

Use our hosted landing pages to run viral campaigns.

Separate Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

Learn more

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.

Great Little Places

The best way to get your business off to a great start is to build up an engaged audience that are raving about your product. We used KickoffLabs to grow that audience.

Rossa Shanks


Why we decided to use KickoffLabs is because it has a lot of integrations

Elias Felchlin & Stan van Eyk

Get the Fort

This is actually where KickoffLabs comes in is I built my landing page, and I had some simple photos based off of my first sample.

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.

Our customers have used KickoffLabs to collect over 100 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?