By Mojca Zove
“Video Killed the Radio Star” is a song we’ve all been singing along to when it comes on. But when was the last time you truly stopped and thought about the title and what it means even in today’s world?
Think about the content you’ve been engaging with online. Content on Instagram, Facebook, other social media channels.
Text can be captivating, but the content grabs our attention faster when there are pictures alongside it.
Then there’s video—a moving picture with sound. No reading is required. Just sit back and watch, and you’ll get all the information you need or look for.
It’s captivating. It’s engaging. It’s what you should be thinking of doing.
It’s not our first time writing about the power of video. We already shared our knowledge and wrote about the 7 video ideas to increase your landing page conversions.
We want you to start using video because it will increase your engagement and consequently leads and sales.
It’ll push your giveaway further and get more traction for your next contest.
Still don’t feel the importance of having a video content strategy? Then listen to this.
InVideo reports that by 2022, online videos will make up for more than 82% of all consumer internet traffic. That number is 15 times higher than it was in 2021.
The same report shows that businesses who use video grow their revenue almost 50% faster than non-video users.
We know what you’re thinking, though. You don’t have a video crew that you could call whenever you want a new content piece. You don’t have the editing skills that would turn those video snippets into something good to watch.
While those reasons could be your objections not to start a few years ago, times have definitely changed. You can now be your own video crew, video editor, and best video creator using resources that are already available for you right now and follow the rules below.
If you wanted to record a professional video (or any video for that matter) just 30 years ago, you needed special equipment. On top of it all, that equipment wasn’t even cheap. People used to save for months to get a camera.
But in 2021, all you need is … your phone.
The phone you carry in your pocket is more powerful than video cameras a few years ago were. They record at high-speed rates, are equipped with good microphones, and even can be used to edit your video on the fly if need be.
Sadly, many business owners still use that as an excuse not to get started with video content. So next time you get an idea for a video, simply pull out your phone and start recording.
Most video editing software can be complicated. There’s a steep learning curve even if you want to simply learn the basics, like cutting, trimming, and maybe adding a few transitions. Creating a video for your next giveaway would therefore be time-consuming, so we understand the urge to skip it altogether.
But you don’t need to use expert video editing software to create a decent and professional-looking video. You don’t even need to edit that on your desktop computer if you don’t want to.
Talking about how powerful your phone is — did you know that you can edit a video on it too?
Here are our favorite video editing apps you can download for your phone:
No need for a powerful desktop computer that you can’t take with you on the road. Just grab your phone, download one of the apps and get editing!
Now that we’ve established that creating video content isn’t too challenging to try, it’s time to take it a step further.
If you want to make your video look more professional, there’s a simple way of going about that. Animations.
We’re talking about adding bouncing text to the video. Or a floating object. Something to keep the attention of the person who’s watching.
A few years ago, that would be impossible for an average content creator. But times have changed since then. You now have excellent tools, a lot of them free ones, that allow you to spice up your videos with animations.
Here are some software recommendations to get you started:
Remember that creating a video for your brand might seem daunting from afar. But as you get close to this challenge, you can see it’s easier than you think.
You’ve got the equipment and the software. And as a final touch, you’ve got yourself. You know your business in and out. You know what you’re customers are searching for. You know what they want, so writing that video script or creating an outline for your next piece of content is a piece of cake.
We all like to think we need that one more thing or one more sign before we get started creating what we always wanted to create but never had the time, the skills, the people.
However, you have everything you need to create that next video for your giveaway, that next piece of content.
Just take a look at Amin and the story of Noorkids. His business not only changed the lives of thousands of people but changed his as well. He went from corporate life to a passion project to a thriving business with thousands of customers. And he was able to grow his business fast with KickoffLabs.
One thing he did that supercharged the growth of his business was a short video he displayed after someone joined his online program. See for yourself below — the video wasn’t professionally produced. It didn’t use professional equipment. It was a short video he shot himself. It looked natural, friendly, and got people sharing his program.
Conor Lewis from Get the Fort utilized video himself when taking his Kickstarter campaign from scratch to $3 million raised on Kickstarter.
He was able to take this campaign to a completely different level by using a video he shot with iPhone and sharing it after a person backed his campaign, encouraging them to share the campaign to get a chance of winning a free Fort.
He also used video to create content pieces for his social media profiles. When he received a question about The Fort, he didn’t just answer the person asking the question but recorded a short video with his iPhone and shared it on Facebook. A pretty great way to stay in virtual touch with all your fans.
So grab that phone, turn on that camera and finally start creating the content your brand deserves.