KickoffLabs Blog:

Mother's Day Giveaway Ideas to Boost Engagement and Delight Your Audience

By Meagan Kral

Mar 14th, 2023

What better way to celebrate the women in your life than showering them with social outings, spa days, and everything that says, we love you, Mom! Creating a Mother’s Day giveaway is a great way to engage your audience, expand your leads, and connect with your following!

In the United States, Mother’s Day is typically served up the second Sunday of every May with breakfast in bed, homemade gifts, and a bouquet. While not every country celebrates on the same day, we do, however, celebrate the same thing, motherhood! It’s the day we show our appreciation, express our gratitude, and spoil the women we love!

Keep reading to learn our top tricks for utilizing giveaways and picking the perfect Mother’s Day prize!

Mothers Day social image

Ways to Grab Your Audience and Get Them Engaged

When it comes to converting clicks and encouraging engagement — connection is key! Here is a quick list of our favorite ways to engage your audience and get them to participate:

Mothers Day contest landing page

Photo Memory Contest

Encourage your audience to share a photo of their mom on social media with a story about that memory! Have your entrants share this post on their story and tag your page for entry into your giveaway! Now your audience is entered, and you’re gaining exposure! Reshare your favorite memory posts until the contest closes!

Ask Your Audience

Ask your audience a question like, “What’s your family’s #1 Mother’s Day tradition” and have them comment below! Encourage conversation and share the results!

Share Your Mother’s Best Advice.

Have your audience share their favorite piece of motherly advice, whether given to them or from their own experience! Ask them to tag you on your social media accounts.

Tag Your Loved Ones

Have your entrants tag a mother in their life and express their appreciation in the comments below! Offer extra entries for those that tag their loved ones and reshare your post to their story!

Get Crafty

Unleash your creativity, email your leads, and share your favorite homemade mother’s day gift ideas! Think homemade beeswax candles or a personalized picture frame! Encourage your readers to respond with their favorite crafts or homemade treats — share the responses on your socials!

Offer Incentives

Set up a sale and offer all customers additional entries to your giveaway, or select one person to receive their items for free.

Prize Ideas for Your Mother’s Day Giveaway

Mothers Day spa day contest

There’s nothing better than giving gifts and expressing gratitude! Here are some of our favorite Mother’s Day giveaway prizes to offer your audience:

Spa Day

The perfect prize to prioritize self-care and relaxation! Giveaway a pass to a day spa or select a spa service for your winner to gift to the mother in their life — because, who doesn’t love a good massage?

Hotel Getaway

Every mom deserves a break! Give them the gift of silence and solitude this season with a 1-night stay at any local hotel!

Wine Subscriptions

Take moms night up a notch with a monthly wine subscription! Giveaway a 3 or 6- month wine subscription.

Mom’s Night Out

Giveaway a membership to a babysitting service! This is an exciting way to help lighten the load and let your winner enjoy herself for a whole night!

Gift Cards

You can never go wrong with a “treat yourself” moment! Grab a gift card for your giveaway, and let them choose how to spoil themselves!

Essential Elements for the Perfect Mother’s Day Giveaway

Creating the perfect giveaway and getting consumers excited about your offer can be done in minutes with our Mother’s Day Giveaway template. Easily customize the template to your brand using our pre-set widgets to boost conversions and increase brand awareness!

Mothers Day template Get the template here!

The Mother’s Day template comes with several pre-configured widgets (preconfigured to the campaign type chosen) and include the lead’s unique share URL along with our popular contest actions feature making it easier than ever to boost word of mouth engagement with your brand.

Mothers Day actions KickoffLabs offers over 50 actions to choose from across multiple platforms.

We’ve also included some additional best practices to keep in mind while building your first Mother’s Day Giveaway.

Background Imagery

A vital part of promoting your giveaway is the presentation. If you want potential entrants to view you as a professional, trustworthy business and submit their information to your giveaway, you must present yourself as one. Make sure your imagery is well thought out and drawn up professionally!

Your Prize Should POP

Let’s be honest; it’s all about the prize — and that’s okay! Make sure to clearly state the prize by making it a focal point of your page, and don’t be shy about emphasizing how much it is worth!

CTA Button

Make sure your call to action is clear and easily clicked! Cut straight to the point and ensure your entrants know exactly what you’re asking them to do at first glance!

Count It Down

Emphasize urgency! When people think they have time, they’ll use it and usually forget about it; seeing a countdown timer running makes people act fast! Use it to your advantage and watch your clicks convert!

Offer More Information

Give your entrants more details, and add an “additional information” page so those who like to read the fine print can better understand how your giveaway runs, what they could win, when to sign up, and more!

No Extra Links

Don’t give your audience anything else to think about; click on or navigate through! Raise your conversion rate by limiting links on your giveaway page to one — where they sign up!

Terms and Conditions

You’ve got to have them, but no one likes to read them. Our best advice is not to distract your audience with them! Add them as a link so viewers can read them if they’re interested, but so they won’t crowd your giveaway campaign or shift your entrant’s focus! We offer a boilerplate template with all of the needed items to cover to help get you started.

Stand Out This Mother’s Day With a Giveaway

Now that you have all the tools you need to set up the perfect Mother’s Day giveaway, get ahead of the game by launching your giveaway contest with KickoffLabs! KickoffLabs offers over 25 pre-configured contest templates, waitlist features, rewards, and more! Hosting a giveaway has never been so easy; in just a few clicks, you can set yourself and your business up to boost sales, expand your audience and connect with your consumers!

Create your giveaway today in only a few simple steps at kickoffLabs.com or email our support team support@kickofflabs.com to get started!

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