KickoffLabs Blog:

Mastering the Product Hunt Launch - Strategies to Make Your Product Stand Out

By Meagan Kral

Jul 8th, 2023

If you’re an entrepreneur looking for a place to launch your products to a tech market, Product Hunt is the answer. It’s the most effective place to jump in feet first with minimal money and time in order to see the best results.

Product Hunt helps entrepreneurs transform their product into a full-fledged business fast. It’s proven to be immensely helpful as long as the proper preparation is in place. If you’re considering launching your product on Product Hunt, here’s what you need to know:

Product Hunt social share

What is Product Hunt?

The short of Product Hunt is that it’s a website where people can share and discover new products in tech. Those who make a product can post, or hunt, it to the platform for other users to check out and engage with.

The community will vote, review, and share positive comments and other feedback. This provides essential information about the product and is the first step in awareness. There is a daily feed on Product Hunt where all newly posted products are displayed. Each day’s most popular products are featured on the front page and the top five products of the day are featured in the daily newsletter that goes to over 500,000 people.

Product Hunt website

It provides a great opportunity for product makers to gain insight about the way people view their product. Many entrepreneurs who launch their products on Product Hunt find far greater success than they anticipated. They also gain knowledge and understanding about how their product is perceived and what they should do to make it even stronger.

What Can I Promote on Product Hunt?

Product Hunt is a site that showcases new products in tech. There are multiple categories a product can fall under when being promoted. Some of the categories are:

  • Productivity
  • Tech
  • Developer Tools
  • Marketing
  • Artificial Intelligence
  • User Experience
  • Design Tools
  • Internet of Things
  • Wearables
  • Home
  • Analytics
  • Growth Hacking
  • Photography
  • Books
  • Web App

Product Hunt example

Tech products that can be categorized by these and one of the many other Product Hunt topics can be promoted on the website. Users can follow all of the day’s launches or sign up to be notified of new launches in specific categories.

Why Should I Promote my Products on Product Hunt?

Product Hunt is a valuable tool for launching tech products. It gives you the ability to reach a wide audience and create awareness of your product. The people who look for products on Product Hunt are typically tech connoisseurs and authorities who can not only provide essential feedback, but can also help with promoting, sharing, and improving your product.

With over 5 million visitors every month, Product Hunt is the best place to build awareness and interest in your product before it is even launched. By promoting on this platform of tech experts, you are given the best probability of buzz and support for your product. Using a well-planned launch strategy on Product Hunt can bring you thousands of visitors to your website, as well as downloads, supporters, and more.

Notion example

However, it is essential that you take the time to plan and strategize your promotion before launch. On Product Hunt, you only have one chance to launch a product. Your one day. While they may allow you to launch again after six months, it’s only for products that have been completely redesigned. So, before you launch, take the time to carefully craft the perfect product promotion strategy.

Run a Contest on KickoffLabs While Your Product Hunt Promotion is Live

Another great way to bring publicity to your Product Hunt promotion is to run a parallel contest on KickoffLabs. Use KickoffLabs as a way to offer something to people for following and liking you on Product Hunt. This will increase your Product Hunt visibility and make your promotion more effective. The more people who interact with your Product Hunt launch, the more likely you are to reach one of those top spots to further increase the success of your promotion. Make sure and use available tools like KickoffLabs to ensure the greatest chance of an effective campaign.

Kol product hunt campaign

You can easily create a captivating landing page using our Product Hunt Growth template that showcases your giveaway, enticing visitors to participate in your Product Hunt launch. KickoffLabs offers lead generation tools, allowing you to verify entries and ensure a fair selection process.

Product Hunt example

The platform also provides advanced Product Hunt actions, enabling contestants to spread the word about your giveaway across social media platforms, while driving traffic and engagement to your Product Hunt.

Product Hunt actions

Tips for a Successful Product Hunt Launch

When you’re planning for your product promotion on Product Hunt, there are a handful of tips you’ll want to keep in mind. Remember, you only get one shot at launching your product, so don’t hesitate to take your time and follow these best practices to ensure your promotion brings the results you’re hoping for.

Refocus example

Be Intentional About Title/Tagline

The title and tagline of your product posting are going to be one of the very first things that people see. This means you will want them to be creative, to stand out, and to draw attention to what you are offering. You also need to be able to do this in under 60 characters. Just make sure not to say things like, “World’s best,” or “The top,” or “Number one.” Those phrases are sure to make people look another way.

Create an Aesthetic Thumbnail

Along with your title and tagline, users will also first see your thumbnail. A nice, aesthetic, and catchy thumbnail combined with a great title and tagline will draw people’s attention as they scroll through the product listings. Use some sort of high-quality, relevant graphic as a thumbnail to stand out to users.

Have a Unique and Relevant Product Description

If you’ve succeeded in getting people to look further into your product, the next thing they’ll see is your product description. Product descriptions on Product Hunt should be short, sweet, and straight to the point. However, they also need to be uniquely written, creative, and expert descriptions that showcase the value of your product.

Take the time to write out and perfect your product description. Make sure it provides information about why your product is so great, what it does, and how it makes a positive difference or change in some sort of process in life. Use bullet points and emojis to really make a punch.

Use Story

People love and are drawn to stories. When used in marketing, story is an authentic way to reach the emotions of others and help them feel drawn to what you have to offer. Talk about the problem they may be experiencing and how your product is the solution they’ve been waiting for. Show what it does and how it helps. Tell your story and show how the idea behind your product has impacted your life.

Do a Pre Launch to Gain Followers

Before you even launch on Product Hunt, you can do a pre launch that will help you gain followers. If you already have followers going into your Product Hunt promotion, your product listing will start trending faster, making your promotion more successful. Use KickoffLabs for your prelaunch to ensure a smooth and effective process with great results. A KickoffLabs prelaunch will give you the promotion and publicity you need to reach a large number of people and head into Product Hunt on top.

coming soon example

Make Your Product Hunt Launch a Success Today!

Product Hunt is one of the best platforms out there for introducing your tech product to the world. It gives you the opportunity to launch your product with a following, with users, and with popularity.

Make sure you prepare for your launch ahead of time by planning out your title, thumbnail image, and product description. You can also use KickoffLabs as a resource for increasing your followers and your reach when you promote your product on Product Hunt.

Just remember, you only get one shot, one day, for your Product Hunt launch. Take the time to prepare and you’ll be good to go. Need help getting started? Email our support team at support@kickofflabs.com!

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