“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
I love this quote because of the truth it contains. Throughout your career you can play it safe and never risk failure… but then you will also never really succeed.
It should be easy to try and fail. That’s one of the reasons we’re building KickoffLabs.com. Your first three ideas may not attract any customers… but the 4th one could get enough attention that your motivated to make it your life passion for years to come. The faster and cheaper you fail on the first three gives you more time to spend on the winning idea.