A great article from Mashable by Guy Kawasaki highlights one of the key reasons we’re focused on helping you connect with customers via email earlier in your product cycle…
I’m a big believer in email marketing. It cuts right to the point. People either open the email or they don’t. They either click through to a page or they don’t. They either buy or they don’t. Every step is measurable.
As great as Facebook and Twitter are for interpersonal connections and following celebrities, brands still struggle for real attention in the middle of a crowded stream. If you have an idea that is good enough to get hundreds of people to give you their ear via email, you stand a better chance of reaching them and their friends… and you can measure the results.