How to Add Word Games to Your Growth Strategy (And Why You Should)

Getting someone’s attention once is easy. The real growth advantage comes from bringing people back again and again. Social feeds refresh in seconds, inboxes fill up overnight, and even the strongest campaign fades when there is nothing to return for. Many brands respond by posting more, emailing more, or spending more, but attention alone is not the goal. Consistent engagement is what actually drives long-term growth.

That idea led to Tilez.ai. Instead of pushing out more content, we asked what would happen if brands had a simple way to keep people interacting every day. The answer was daily word games that run on autopilot and give audiences a reason to come back without any extra work.

Why Word Games Work (Even if You’re Not a “Game” Brand)

Word games work because they create interaction without feeling like marketing. They are quick to play, easy to understand, and familiar to almost everyone, which removes the friction that normally comes with engagement tactics. Instead of asking people to read more, watch more, or click more, a game gives them something to do — and that action is what makes them return.

They’re also naturally repeatable. When a game updates daily, weekly, or monthly, the audience doesn’t need a new promotion or campaign to come back. The game itself becomes the reason to check in again.

This kind of repeat engagement works across almost every industry, including:

• SaaS companies: Games keep users engaged between feature updates or product announcements, helping reduce churn and increase logins.
• Ecommerce + DTC Brands: A weekly or monthly game gives customers a reason to return without relying on discounts or constant sales messaging.
• Creators + Influencers: Games turn a static link-in-bio or landing page into something interactive that drives repeat traffic and community participation.
• B2B Companies: Games can be embedded into resource hubs, onboarding flows, or partner portals to make “check-ins” feel less like work and more like participation.
• Media + Newsletter Brands: Daily or weekly puzzles build habit loops and increase open rates, even when the rest of the content stays the same.

Word games also fit naturally into the channels most brands already use. You can embed them on landing pages, drop them into a newsletter, pin them inside a community, or share them on social. That makes them a low-effort way to turn one-time attention into consistent engagement without creating more content every week.

Why we Built Tilez.AI

KickoffLabs has always focused on helping brands grow through high-impact campaign: viral waitlists, leaderboard contests, milestone rewards, and referral programs. Those campaigns deliver results quickly because they are designed to create urgency and momentum. But there was one recurring pattern across the most successful users. After the campaign ended, they still needed a way to keep their audience active without rebuilding a new campaign from scratch.

Tilez.ai was built to solve that problem through a different style of engagement. Instead of a one-time contest, Tilez.ai gives brands a way to launch always-on experiences that can run daily, weekly, or monthly without resetting anything in their KickoffLabs dashboard. No new landing page. No new reward tiers. No manual restart. Just ongoing engagement that works alongside your existing strategy.

Tilez.ai is not a replacement for KickoffLabs. It is an extra layer you can add when you want engagement to continue between launch cycles.

What You Can Use Tilez.AI For

Tilez.ai can support many of the same goals as a campaign, but with less setup and no end date. Here are a few practical ways brands are already using it:

• Newsletter retention: Add a weekly puzzle inside your email to reward engaged subscribers.
• Prelaunch momentum: Run 30 days of daily games leading up to launch day. Collect leads and build habit at the same time.
• Ecommerce loyalty: Let repeat players unlock discount tiles, mystery codes, or product reveals.
• Creator funnels: Replace a standard “link in bio” with something interactive that encourages return visits.
• SaaS or B2B onboarding: Embed a quick game inside a customer hub or docs page to improve repeat logins.

In every case, the pattern is the same: make interaction easy, make it repeatable, and you will not need to push as hard to keep attention.

Games You Can Create in Minutes

Tilez currently offers four game formats, each built to drive quick interaction and repeat engagement:

Scramble

Players race to unscramble a word related to your brand, industry, or theme. Works well for product education, onboarding terms, or campaign keywords.

OneWord

A single word puzzle where players guess the answer in a limited number of tries. Simple to play, easy to share, great for daily habits.

QuizGrid

A 4x4 tile game where players match clues to answers. Ideal for trivia, product knowledge, or themed challenges.

Groups

Players sort 16 items into 4 hidden categories. Great for storytelling, brand themes, niche audiences, and community-driven challenges.

Every game supports prize rewards, automatic refresh schedules, and optional player accounts so users can save their stats, streaks, and past results. You can run a game daily, weekly, or monthly without ever logging in to reset it.

More game formats are already in development. If there is a specific game style you want to build, we want to hear it. Reach out to our team at: support@kickofflabs.com and let us know what you’d like to see us build next!

Try it Yourself: Play the Growth-Hacking Game

This game was created inside Tilez in under two minutes. No code, no design work, no reset button. It can be embedded on a KickoffLabs page, inside a blog post, or linked from a newsletter.

If you are reading this and thinking “that would take me longer to explain to my team than to publish,” that is exactly the point.

How Tilez.AI Works With KickoffLabs

KickoffLabs continues to handle everything related to campaigns, rewards, referrals, and lead capture. Tilez adds daily or weekly engagement on top of that. You can use Tilez on its own or layer it into an existing KickoffLabs strategy.

A Note so There’s no Confusion Later

Tilez is not currently connected to KickoffLabs points, leaderboards, or rewards. You can embed a Tilez game on your KickoffLabs landing page, but the gameplay and scoring stay inside Tilez. That separation is intentional so you can experiment with games without affecting a live contest or referral campaign.

If enough users want deeper integration in the future, we will explore it. For now, the two tools are designed to work side-by-side, not sync data.

The Growth Math Behind Evergreen Games

Most marketing efforts follow a predictable curve. A launch goes live, traffic spikes, interest builds, and then results taper off. A game changes that curve. A single Tilez game can drive return visits every day without new content, new spend, or a new email.

A visitor who returns five times is more likely to convert than a visitor you reach once. A subscriber who opens an email because of a game is more likely to see your next update. A customer who plays weekly is more likely to stay engaged even when you are not actively promoting anything.

Games work because they create behavior, not just clicks.

How to Launch Your First Tilez.AI Game

You don’t need a designer, developer, or a complicated Zapier flow to get started:

1. Sign up at Tilez.ai: Create your free account and explore the available game types that we currently offer. (Scamble, OneWord, Groups, and QuizGrid)
2. Pick your game + theme: Select your game and drop in a short description (or paste a website URL) and Tilez will auto-generate the topic for you.
3. Review + personalize: We’ll build the first version instantly. You can tweak the title, URL slug, or leave it as-is and ship it.
4. Chose where it lives: Keep the hosted game page on Tilez.ai or turn on the embed switch to add it to your site, blog, LMS, community, or landing page.
5. (Optional but powerful) Enable Contests: Inside your dashboard, you can turn the game into a recurring giveaway — daily, weekly, or monthly — with automatic winner selection and emails.
6. Share it and watch the loop form: Post it on social, drop it in your newsletter, or make it a CTA in your funnel. The more people play, the more they return… and bring others with them.

Tilez gives you a standalone link by default, but you can also embed the game on:

• A KickoffLabs page
• Your blog post or website
• A newsletter
• A link-in-bio page
• A community or portal

Final Thoughts

You do not need more content or more platforms. You need more reasons for people to return. Daily and weekly games give you that repeat interaction without more posting, scheduling, or spending.

KickoffLabs will always be the best way to run high-impact campaigns, waitlists, and referral-driven growth. Tilez exists to keep that same audience active after the campaign is over.

Create it once. Let it run. Turn attention into repeat engagement.

Try Tiles.ai Free and let us know what you think. Create your account here