Make it a Party! Introducing Multi User Accounts for KickoffLabs

Do you have an awesome designer on your team who could make your landing page just a little bit more personal? Would you like let your favorite copywriter spice up your page’s content? Or do you simply wish you could offload some of your email lead generation work to another teammate?

Great news. Now you can with KickoffLabs Multi-User Accounts.

Manage Team

Great…but what the heck is a Multi User Account?

Glad you asked!

A Multi User account enables KickoffLab’s accounts to have more than one user (clever naming huh?). No one but the account owner will be able to change the billing and you can even control access down to each landing page or customer list.

This has been a very often requested feature and we are super excited to share it with you. Go ahead and:

  • Invite your designer or developer in to work on a specific campaign.
  • Add a member of your marketing team to collaborate on copy.
  • Give clients access to view their reports or even edit their pages directly.

Access Level

Have no fear. You can choose to make someone a manager and give them access to everything except billing OR you can limit them to just viewing reports on one page.

We’d love to get your feedback so go ahead and give it a try. It’s available now to every Business plan level subscriber.

The Secret to Running a Great Social Contest

For a long time I thought running an online contest was something I’d never be able to manage. How do you promote it? How do you get people to share it? How do you pick the winner? Then we started seeing people use KickoffLabs for contests and working through these issues.

We’ve learned a lot partnering with these customers and wanted to share some of their secrets.

Leverage your existing audience

It’s a great chance to get them engaged by sending them a link to the contest and encouraging them to enter and share.  Publizice it in your newsletter, Facebook, Twitter, or even to your Google + account… hey someone has to post something there right?

Partner up

You’ll get a lot more out of a cross promotion with a related service.  This way you also get to extend your reach to a new audience. It could be as simple as you both agreeing on a similar level of prizes.

Optimize for Sharing

Include remarkable pre-filled copy in the social share boxes so that as part of the entry, people share your message and link back to your contest page. It helps to write in a natural, conversational tone.

Offer an amazing prize that is relevant to your audience

 Time and time again we’ve seen contests giving away something like an iPad or something. Sure that’s great and all, but does it provide real value to your audience? We think not. Spend time thinking about your users personas. What would motivate them to do business with you? Remember this: the higher quality the prize (not necessarily in $); the higher quality your leads will be.

Okay, we’ll say it flat out… you need to bribe people in order to get their email addresses. Maximize sign-up rate and extend your reach by offering a great incentive (that can be early access to a beta, an e-book, an infographic, etc.).

Have a reward for sharing

For choosing the winner, a random drawing is probably the least biased way, though you can always encourage sharing by offering a prize to the person with the most signup referrals. The goal here really is to leverage your current subscribers social network and reward the influencers.

Don’t let people feel left out

When the contest is finalized, email your entire entry list to notify about the winners. So your subscribers don’t feel left out, you can include a promotional offer. You already have one of the most valuable assets a marketer or startup can have; their email address. Some people may take you up on the offer, but many will not… yet. It’s up to you to keep them engaged until they’re ready to make a purchase.

Want to learn more about how to bribe your audience? Read our past blog post here.

Do you have any great tips to share? Just reply and let us know.

BTW - We just released a great new contest theme called “Three Step”. You can learn more about it here.

Get More Leads With These Three New Landing Page Templates

We’ve recently released 3 new themes, hand crafted by our design team and designed improve your conversion rates. Can’t wait to try them out for your campaign? Build your landing page now.

Let’s have a look at each to see how they can help get you more customers.

Grow your audience with a “Three Step” social contest.

First up, we have Three Step… a new contest theme built using customer feedback we’ve received from successful campaigns. Customers follow your social channels, enter their email address, and then are prompted to share the contest. For example: A valid entry, your users would need to:

1) “Like” your company Facebook Page (or other social channels).

2) Add a valid email address.

3) Share the contest via social networks.

Three Step Contest Theme

This great new theme will allow you to get a contest up and running in no time. Simply change the background image, upload your logo, enter some compelling copy and choose from unlimited color combinations. Three Step is optimized to help make your contests go viral. See a live preview here.

Here’s some additional tips to make sure you get the most from your contests (or any other campaign).

  • include remarkable pre-filled copy in the social share boxes so that as part of the entry, people share your message and link back to your contest page. It helps to write in a natural, conversational tone.

  • Offer an amazing prize that is relevant to your audience. Time and time again we’ve seen contests giving away something like an iPad or something. Sure that’s great and all, but does it provide real value to your audience? We think not. Spend time thinking about your users personas. What would motivate them to do business with you? Remember this: the higher quality the prize (not necessarily in $); the higher quality your leads will be.

  • Okay, we’ll say it flat out… you need to bribe people in order to get their email addresses. Maximize sign-up rate and extend your reach by offering a great incentive (that can be early access to a beta, an e-book, an infographic, etc.).

  • For choosing the winner, a random drawing is probably the least biased way, though you can always encourage sharing by offering a prize to the person with the most signup referrals. The goal here really is to leverage your current subscribers social network and reward the influencers.

  • When the contest is finalized, email your entire entry list to notify about the winners. So your subscribers don’t feel left out, you can include a promotional offer. You already have one of the most valuable assets a marketer or startup can have; their email address. Some people may take you up on the offer, but many will not… yet. It’s up to you to keep them engaged until they’re ready to make a purchase.

Want to learn more about how to bribe your audience? Read our past blog post here.

 Even if you weren’t thinking about running a contest any time soon. We highly recommend that you look into it as contests convert very well, and are a low-cost solution to growing and engaging your audience.

Two Minimalist Themes For Events, Newsletter Sign-ups, or Launches

Our next 2 themes were created to help you start cultivating subscribers right away and build immediate hype for your company with ease. These two bold new designs avoid conversion-killing clutter and focus on getting more signups. Suave Theme

Suave is a simplified form with a clear call-to-action hovering over an elegant background image. See a live preview here.

So Neat Theme So Neat is a streamlined boxed form with a customizable background image. See a live preview here.

Like all KickofflLabs landing page templates, these 3 new themes are fully customizable and include our exclusive Viral Boost feature, to help generate more signups and reward influencers; support for custom forms, so you can get more detailed information about your sign-ups; look great online and on mobile devices; and so much more

If these themes aren’t exactly what you’re looking for, we have another 20+ templates that you can choose from; optimized for Launching, Lead Generation, Contests & Sales Pages. Check them out here.  

 What do you think about our new landing pages? What other new template designs would you like to see built? Go ahead and leave your comments below!

PS: For more in-depth tips, you really should check out our Landing Pages 107 email series, where we cover how to create landing pages that vastly improve sales.

Use Customer Data as Merge Tags in KickoffLabs Email Marketing

You’re asking customers for their name, email address, and favorite color. You want to use that information to personalize your email responders and newsletters sent with KickoffLabs. We’ve now make this much simpler.

Below our email editors you’ll see a list of replacement tokens you can leverage based on the information you are collecting.

custom_token_list

We also give you some helpful tokens that are available for every customer…

custom_token_everyone

These tokens can be used in email auto responders, our influencer email, and newsletters that are sent through KickoffLabs.

custom_token_email

Of course we’ll also keep sending this information to any 3rd party email providers you use like MailChimp or Aweber if you’d prefer to leverage their email service instead.

Bribe Your Audience With Digital Downloads for Opt-Ins

Most opt-in pages and forms lack an incentive for someone to sign up. It’s crazy. Don’t expect people to just hand you email addresses without getting something in return.

At KickoffLabs we know that having great incentives will dramatically boost your conversion rates. That’s why we’ve made it much simpler to give away a digital download as a bribe in return for a customers email address.

There are now two great ways to do this.

1. In the automatic response email.

digital_asset_in_email

Every paid plan at KickoffLabs comes with automatic emails you can edit when someone signs up. We’ve now made it possible to upload file attachments to that email. Just click the file attachment icon and upload your digital asset.

This way anyone who signs up on your landing page, through our widgets, or our API will receive the file via email.

2. In the on-page thank you message.

digital_asset_in_page_thanks
Lets say you just want to deliver instant gratification on your landing pages so your customer doesn’t have to wait for the email to reach their inbox. You can also insert the download directly into the thank you message that can be configured in the landing page editor.

Bonus: Viral Boost Rewards
What about a special reward for someone who gives you a Viral Boost by referring a friend?
Did you know we can also send an “Influener Email” as a reward to anyone that successfully refers a friend? Just click over to edit your “Influencer Email” and add a special reward just for them using the same steps.

digital_asset_upload_box

Split Test Ads with Amazing Landing Pages For the Win

Great ads and amazing landing pages will make your paid media campaign a success. Anyone can do it. All you need is the discipline to run split tests on your ads and follow some best practices for creating landing pages.

We partnered with LaunchBit to deliver a webinar that teaches you exactly those two skills.

Watch the video

Check out the slides

Read our brief recap

Better Ads Will Lower Your Cost
It makes sense when you realize that companies like Google make money only when someone clicks on your ads. You may bid less than a competitor, but if you get more clicks, you’re ad will get shown more to better placements. This means it literally pays to improve your ads!

Document Your Tests
For about a year we didn’t document any of our split test results. Not on ads or landing pages. What this meant is that we were constantly repeating tests. New people, helping us out, would try things we’d already tested. We wasted time and money because of this.

Testing without learning won’t help. You need to keep documentation on all of your tests that is accessible to anyone that’s brought on to help with your ads and landing pages.

Don’t test bad landing pages
It’s time consuming and expensive to A/B test landing pages because of their complexity. before you test the landing page make sure you’ve covered the basics…

  • Does your landing page match the ad? Does the visitor see the relationship between the ad and the landing page?
  • Are you speaking to your target customer or about yourself? The best landing pages target the specific customer and speak to their problems BEFORE pushing your solution.
  • Does the page length match the cost? Shorter pages are best for small purchases or simple email/lead captures. Longer pages are best for pushing a large purchase.
  • Does the page explain what’s unique about you?
  • Is the landing page memorable, does it teach people something?
  • Is there an incentive to take action today?
  • Can you see the call to action from 10 feet away?
  • Do you have social proof that demonstrates success?
  • If you are selling something do you offer a secondary conversion to collect email and build your audience?
  • Do you leverage a Viral Boost that encourages people who’ve just signed up to socially share your landing page? Does that sharing have an incentive?

image 14

Was this valuable? Should we do more of these types of presentations?

Thanks!

Josh

Check to Agree – Required Checkboxes on KickoffLabs Landing Pages

We shipped an update that allows checkbox fields to be required before a form is submitted on a KickoffLabs landing page.

From the KickoffLabs landing page designer click the “Form” tab, add a checkbox, and choose to make it required.

required_check_settings

With this checked the visitor won’t be able to submit the form without checking the box. Our customers have been using this to:

  • Confirm someones age (over 13, 21, etc) before they are signed up to a mailing list.
  • Get an on page opt in that ensures people know they are signing up to receive a newsletter. Typically this would be done in place of (or with) a double opt in confirmed through email.

It’s one of many, small, but powerful changes we’ve got lined up for KickoffLabs.

Let us know what else you’d like to see our forms support!

Improved Tracking for Your Viral Boost

We’ve improved our Viral Boost feature with better tracking.

Background: The Viral Boost is the set of signups you generate because someone signed up and clicked to share your landing page. We’re able to credit those signups to the person who first shared the link.

viral_boost_cookie

What’s better now?
What if someone clicked on one of these shared links, didn’t sign up right away, and came back later without the the tracking code in the link? Well… now we’re still going to credit the first person that shared the link.

This means that more people will get credit for sharing links even if the person that clicked on them decided to come back later and sign up.

This improves your ability to determine who’s truly influencing your conversion rates and knowing who’s influential is critical to building personal relationships with the right people!

Magical Customer Insights… Delivered Daily

You probably ask for an email address when you run a lead generation campaign. Imagine if you collected 50 email addresses and received a summary mail that magically added age, sex, location, social profiles, a biography, current job title, and a picture. Would that information by helpful?

Of course it would.

We just shipped that feature!

Now, when you receive a daily or weekly summary email it will include all the magic data we can find about that person.

status mail image

This data could be invaluable to your business.  With it you could:

  • Improve landing page copy to better target your customers and improve your conversion rate.
  • Customize your automatic reply email so it speaks more directly to the people signing up.
  • Improve your product based on this new customer data.
  • Share what you’ve learned with other people… you can have this mail automatically delivered to them.

Did you also know that last week we enabled you to have both instant lead notifications and daily/weekly lead summaries.  

33 Amazing SaaS tools that Power KickoffLabs

How could two founders run a large business without a large team?

We are coming up (around Feb 28) on 3 years since we started building KickoffLabs. In the daily ebb and flow of business, progress appears to move at a snail’s pace. I look at the big things we are working on, and I dream of having a small team of developers so we could ship it all in 2 months instead of 6 months.

However, looking at this gigantic list of services we use (or have used), I am floored by the enormity of it all. Two people really could not run a company of this size without so many amazing services.

Here is a run down on some of the services we use for KickoffLabs:

Read More