The KickoffLabs Blog

Insights for smarter marketing

Introducing Landing Page A/B Testing at KickoffLabs

While most people were enjoying some time off over the holidays, the KickoffLabs team has been hard at work getting ready to release one of the biggest updates to our platform. Today we’re proudly announcing the launch of A/B Testing (a.k.a split testing)! KickoffLabs now makes it easier than before to run successful A/B testing…

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How to increase landing page conversions with great A/B testing!

Make every visit count with the right message We’re always editing the copy on our landing pages to see if we can sign up more customers. We test each change against the previous winner to make sure we’re picking the best message. This is A/B testing and you could be doing it right now with…

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