The KickoffLabs Blog

Insights for smarter marketing

Copywriting for Landing Pages Part 1: Before You Write

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…

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Landing Page Design: Optimizing Colors, Typography, and More

This is part 2 of a 2 part series. If you haven’t read Part 1 yet read it first and then come back here. In Part 1 I talked about some foundational principles that will help you create beautiful and effective landing pages. Today I’m going to walk you through some of the specific details…

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Practical Landing Page Design – Part 1

This is part 1 of a 2 part series. Here is Part 2. If you would have asked me two years ago if I thought creating a beautiful landing page is pretty straightforward, I would have answered you with a confident yes. After more than a year working at KickoffLabs where we regularly help customers…

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How to Host Your First Webinar

Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best webinar, even on your first try.…

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