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miiCard is changing the way we trust and transact online

By Josh Ledgard

How do you know the person you are talking to online is actually who they say they are?  That’s a problem that miiCard is trying to solve. It’s a HUGE challenge that doesn’t seem to phase them. Learn more in their words…

Tell us about miiCard

As the first identity service to prove ‘you are who you say you are’ purely online, miiCard – my Internet Identity – is a catalyst for change. A user-centric federated identity that sits between the consumer and vendor (or another consumer) miiCard provides a new level of trust that will change the way we transact online.

While other digital ID services prove something about you, such as your address or credit rating, miiCard proves ‘you are actually you’ to the level of authority of an offline passport, driving license or photo ID, purely online.

miiCard solves the issue of trust and proof of identity online for a range of industries including financial services, trading, dating, gambling and social networking. For users, miiCard provides a safer, faster and more convenient way to transact and trust online.

With reports of identity theft and Internet fraud on the rise we’re well placed for being part of the solution with our beta launch in early November. We’re using KickOffLabs to drive sign-ups and referrals for miiCard.

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Who or what inspires you and why?

People who are passionate and really believe in what they’re doing inspire us. Our CEO James Varga is one of those guys. He was struck by the ever-present puzzle of how to prove identity online to make the buying and selling of financial products faster and easier and came up with miiCard. James has built up a small yet powerful team dedicated to bringing this solution to the marketplace and helping to create trust on the Internet.

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What other advice do you have for other people just getting started?

Remember your customers are key. Always think about what you are doing and saying from the point-of-view of the customer. Talk to them, engage and nurture them like you do the office pot plants and they too will grow.

miiCard startup tips:

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What do you like most about KickoffLabs?

Josh and Scott. They’ve built a great product in KickOffLabs and do everything right by their customers to ensure we get the most from it.

We also like watching the sign-ups grow and get really excited to see how a particular activity can spark a drive in traffic and the roll on effect as people start signing up to and sharing miiCard with their friends and colleagues.

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