The KickoffLabs Blog

Insights for smarter marketing

Lead Conversion Tracking with Google Analytics Goals

Google Analytic goals allow you to track your lead generation conversions directly within Google Analytics. KickoffLabs has always made it very easy to take advantage of Google Analytic Goals. When a new lead signs up we notify Google Analytics for you. Starting today it gets even better. Recently, Google rolled out a new version of…

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Using AWeber with KickoffLabs landing pages and lead capture forms

We are excited to announce you can now officially connect a KickoffLabs landing page to an AWeber email list. AWeber, if you are not familiar is a premier provider of email marketing software. This means that any leads captured with KickoffLabs can be synced automatically with AWeber! This includes their email addresses and any custom…

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How to do a great product promo video for less than $200

We have been wanting to do a simple promo video for KickoffLabs. However, to really do “right” can cost thousands of dollars. That seems like a lot of money when you don’t even know if it will help with your conversions. However… We recently came across two services that let us put together a quality product…

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Mo (MailChimp) Monkeys

About 8 months ago, we released the initial version of the KickoffLabs MailChimp integration. This week, a major upgrade to our MailChimp integration has been released. You can now decide what type of MailChimp email is delivered (double-optin, welcome confirmation, or none) for both your existing signups and future signups. Our awseome KickoffLabs custom form data…

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Celebrating Relative Accomplishments with Facebook

Great blog post by Eric Ries on Facebook’s hacker mentality. As a developer at my core, I love the Facebook’s hacker mentality. However, what really stood out to me in Eric’s post was the very last paragraph Here’s to the Zuck I admire, the one that had the courage to launch a simple, useful app…

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KickoffLabs Launches Viral Customer Referral Platform

Today, we are officially launching the first viral customer referral API. With this API, you can can now add new signups to your viral landing pages outside of KickoffLabs and check the influencer statistics on existing signups. We have kept the API extremely simple. However, you can build some really amazing things with it. Here are threee examples: 1.…

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When is it Good to Lose a Customer?

Running a service like KickoffLabs comes with an interesting moral dilemma. On one hand, we want to keep each and every customer with us as long as possible since the money they pay us enables us to keep the lights on. However, we built KickoffLabs with the goal of not only launching our own products,…

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Email Is Never Just a Notification

One of the most common ways business interact with their end users is via email. With all the great minds at Google, I find it appalling to see this as the first paragraph in an email that is asking me for more money: This message was sent from a notification-only email address that does not…

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Why William Shakespeare Would Have Loved KickoffLabs

Shakespeare once said, Better three hours too soon than a minute too late. When it comes to finding and engaging with customers we could not agree more.  It is very easy to get caught up in the building  of your business. Whether it’s a cafe or the next great internet sensation, without customers, you don’t…

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Your Top Priority as a Business Owner

What is the most important thing you can do before you launch a new business? Two weeks into launching a new business, what should be your top priority? After your business has been around for a year, what should be your top priority? You are in business for 20 years, profits are soaring, and you…

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