The KickoffLabs Blog

Insights for smarter marketing

Introduction to using Google AdWords for Lead Generation

Search advertising is a great way to get in front of your customers, generate leads, or test interest in new business ideas. Users show intent that they recognize there is a problem and may already be searching for a solution you can provide. This makes search advertising very powerful because you are able to get…

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Introduction to Advertising for Lead Generation

Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes the process of lead generation easy, but you still need to drive targeted traffic to your landing pages. There are several channels you can use to drive traffic such as organic search, social media, and…

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