The KickoffLabs Blog

Insights for smarter marketing

Taking a stand… and how everyone reading this can help

Today (8/14/2017) we updated the Terms of Service at KickoffLabs to make our stance on hate crystal clear: Hate speech, harassment, bullying, and threats will not be tolerated on the KickoffLabs platform. I’ve included the full text of the update at the bottom of this post. While we believe in free speech we do not believe that…

Read More

KickoffLabs 2017 Dashboard Update

We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included: Improve the speed of the application.Simplify the experience for common tasks. Make campaign functionality easier to discover, implement, and manage. We did this a few ways. In addition to speeding up the dashboard with new technology. We made some key changes. Separated…

Read More

Copywriting for Landing Pages Part 3: Launch and Contest Pages

This is part 3 of a 4 part series that shares the best copywriting advice we’ve ever written. Part 1 talked about doing the proper research with some general rules. Part 2 got really practical with specific rules, guidance and examples. Part three will tackle the special case of copywriting for contest pages. Don’t forget…

Read More

Copywriting for Landing Pages Part 2: Getting Tactical & Practical

This is part two of a 3 part series on copywriting for lead generation landing pages. Part one discussed the type of research you should do and questions to ask yourself before you start writing copy. You can read it here.Part two gets more tactical. We’ll cover my own checklist of things to look out for…

Read More

Copywriting for Landing Pages Part 1: Before You Write

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…

Read More

Kickass Crowdfunding WITHOUT Kickstarter

21 Tips For Doing Kickass Crowdfunding WITHOUT Kickstarter (w/ Examples and Tools To Do It)You don’t need a crowdfunding platform (like Kickstarter) to run a kickass, successful crowdfunding campaign. You can do it all on your own site and on your own terms.Just look at KickoffLabs customer, Glowforge, who built an email list then ran…

Read More

How to Collect 30,000 Leads by Faking It Before You Make It

Kube started with a business idea they wanted to validate: an on-demand book box made by booksellers who pick & send the perfect book for you.Using strategies shared in this post, they used KickoffLabs to organically grow an email list from 100 early adopters to 30,000 raving fans. With $0 in paid advertising! Check out…

Read More

How to Launch the Biggest 30-day Crowdfunding Campaign in History

From a live event hosted by Josh Ledgard w/ guest Bailey Nelson who heads up community for Glowforge.com. Glowforge is a desktop 3D laser printer/cutter/engraver that makes magical things at the push of a button. It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear,…

Read More

March 2016 KickoffLabs Update

In case you missed it, here’s what happened at KickoffLabs during March: Connect your campaigns to Salesforce! While generating leads with your KickoffLabs campaign, you can now sync your leads to your favorite CRM. As of today, KickoffLabs integrates seamlessly with Salesforce so you can keep all of your leads in a single place. Learn…

Read More

How to Market With Video

Need a way to increase engagement and generate more leads? It’s time to include video in your marketing campaign. Here’s what video can do for you:…

Read More