The KickoffLabs Blog

Insights for smarter marketing

Copywriting for Landing Pages Part 2: Getting Tactical & Practical

This is part two of a 3 part series on copywriting for lead generation landing pages. Part one discussed the type of research you should do and questions to ask yourself before you start writing copy. You can read it here.Part two gets more tactical. We’ll cover my own checklist of things to look out for…

Read More

Copywriting for Landing Pages Part 1: Before You Write

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…

Read More

Kickass Crowdfunding WITHOUT Kickstarter

21 Tips For Doing Kickass Crowdfunding WITHOUT Kickstarter (w/ Examples and Tools To Do It)You don’t need a crowdfunding platform (like Kickstarter) to run a kickass, successful crowdfunding campaign. You can do it all on your own site and on your own terms.Just look at KickoffLabs customer, Glowforge, who built an email list then ran…

Read More

How to Collect 30,000 Leads by Faking It Before You Make It

Kube started with a business idea they wanted to validate: an on-demand book box made by booksellers who pick & send the perfect book for you.Using strategies shared in this post, they used KickoffLabs to organically grow an email list from 100 early adopters to 30,000 raving fans. With $0 in paid advertising! Check out…

Read More

How to Launch the Biggest 30-day Crowdfunding Campaign in History

From a live event hosted by Josh Ledgard w/ guest Bailey Nelson who heads up community for Glowforge.com. Glowforge is a desktop 3D laser printer/cutter/engraver that makes magical things at the push of a button. It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success.To be clear,…

Read More

March 2016 KickoffLabs Update

In case you missed it, here’s what happened at KickoffLabs during March: Connect your campaigns to Salesforce! While generating leads with your KickoffLabs campaign, you can now sync your leads to your favorite CRM. As of today, KickoffLabs integrates seamlessly with Salesforce so you can keep all of your leads in a single place. Learn…

Read More

How to Market With Video

Need a way to increase engagement and generate more leads? It’s time to include video in your marketing campaign. Here’s what video can do for you:…

Read More

February 2016 KickoffLabs Update: New Features, Posts & More

In case you missed it, here’s what happened at KickoffLabs during February:New Thank You Page Template – Viral Competition ThanksWe recently had some customer implement a great custom thank you page that yielded AMAZING results… 20,000 signups with a 94% referral rate! Read about it here.Now you can leverage the same theme and best practices…

Read More