Posts Tagged: testing

Place your bets… the latest KickoffLabs A/B Testing

We just launched a dramatic A/B test on our home page.  Minor tweaks had run out of steam with our current page.  We’ll call this A. See option A live Here is what we’ve learned about the current page: People say… “Too much text. “ “I don’t understand what you do. “ “Do you work… Read more »

Experiment in Public

I love this discovery I found on the Harvard Business Review blog. Just under a third of companies with 1-10% growth preferred experimentation over other methodologies, such as statistical analysis, to identify revenue and operational improvement opportunities. Approaching half (46%) of companies with 11-20% growth prefer it, while well over half (56%) of companies with… Read more »