Posts Tagged: best practices

Use Customer Data as Merge Tags in KickoffLabs Email Marketing

You’re asking customers for their name, email address, and favorite color. You want to use that information to personalize your email responders and newsletters sent with KickoffLabs. We’ve now make this much simpler. Below our email editors you’ll see a list of replacement tokens you can leverage based on the information you are collecting. We… Read more »

Bribe Your Audience With Digital Downloads for Opt-Ins

Most opt-in pages and forms lack an incentive for someone to sign up. It’s crazy. Don’t expect people to just hand you email addresses without getting something in return. At KickoffLabs we know that having great incentives will dramatically boost your conversion rates. That’s why we’ve made it much simpler to give away a digital… Read more »

6 Great Tools To Engage Your Audience

One of the most important aspects of running an online business is clear communication with customers/visitors. This includes email communication, event planning, promotional activity/contests, customer support, and feedback generation. It’s more important now than ever to stay in touch with your users, amidst an ever changing and increasingly competitive business environment. Here are 6 tools… Read more »

10 Great Tools to Automate and Outsource Your Work

Profits go to those who are always one step ahead.  And the savvy business owner always stays one step ahead by systemizing and outsourcing tasks outside of their core competency. This allows them to focus intensely on what’s in front of them. Here are a few great tools for automating and outsourcing parts of your… Read more »

Where’s your cookie?

Last week I stayed at a Hampton Inn and Suites. One of their perks is “cookie hour” whereby they have fresh baked cookies in the lobby from 8-9pm. It doesn’t get much better than than walking in from a long snowy day of traveling and finding yourself a fresh baked cookie. On my last night… Read more »

How to create the best online forms for your landing pages

Most online forms suck You’ve seen them. Most online forms are ugly, too long, don’t offer any incentives, and make it nearly impossible to find the call to action. Your form could be different if you follow these steps. 1. Apply the ten foot rule. When you’ve finished creating your form stand up and walk… Read more »